Here’s what we did for one local hair salon in well under a year.
In three months, we got them to #2 for local and organic results for “hair salon” in their town. The majority of all click-throughs to websites take place in the top 3 rankings.
While we offer ongoing SEO services after the initial campaign to tackle that top spot or other keyword search phrases, some businesses do just fine with the results from our initial campaign.
Despite the many algorithm changes and increased competition, our case study salon is still in those top spots a year and a half later.
Anyone can pay to jump on the first page of Google by paying for each click with Google AdWords. That can be a nice quick boost, but what about the long term? AdWords stops delivering results as soon as you stop paying Google, but organic rankings pay dividends well past the initial work.
Sebastian and Jill, Temptd Salon & Spa
Take our client who owns a training gym in Fitchburg, WI. As you can imagine, people in the area searching for training gyms are looking mostly in Madison, not Fitchburg.
So what’s a business owner to do? Like all local businesses, they need their Name, Address and Phone Number accurate across the web, but their address doesn’t say Madison.
If you answered that they should hire Get Found Madison SEO company, you’re catching on.
Check out where we helped get them in just three months.
From page 2 to spot #2 in the organic rankings isn’t half bad for being just three months into their campaign. That’s the difference between no one seeing your website and most people who are interested seeing your website.
We’re talking about appearing in front of customers right when they’re looking for what you’re selling. When you optimize for search engines, you optimize for business growth.
Think about what it would mean for your business to get found on Google and Bing now.
We have to admit that even we were delightfully surprised when our ranking trackers caught F.I.T. ranking #1 for “weight training madison” on desktop and mobile on November 1, 2016. That’s mainly because we’d just started optimizing in August.
This partially speaks to the fact of where SEO is in Madison, Wisconsin. It’s something of a new idea for many business owners here, so if you’re actively working on your SEO, you’re probably ranking in not too much time. We’ve seen this initial 3-month pop in a number of local industries now. The goal afterwards is to continue ranking for other keywords.
Jared Markiewicz, Functional Integrated Training
We popped up on page 1 of Bing for “SEO Madison” four months after we launched this website. This was a nice little surprise even to us, since we compete with other businesses that do this for a living and have been in business much longer than we have.
Google is certainly the next frontier and we’re shooting to conquer page 1 there by our one-year anniversary next July.
The major search engines update their algorithms constantly so there simply isn’t time for a business owner to keep up with all the changes, let alone strategize around them with search engine optimization (SEO). And forget about submitting and maintaining business details consistently on over 50 directory sites.
We are constantly researching the latest changes and updating our lengthy technical checklist based on best practices. You want to rank on result pages and we know how to do it.
Better yet, we leverage our 5 years of enterprise project management experience to manage your entire online marketing project so you and your website company always know the next steps.
You can check for yourself by logging out of your Gmail/Google account, then Googling your services in your town without your business name. Are you on the first page for all your services? In the top 5? How about the top 3 where people actually click?
Local SEO changes so fast and has become so specialized that even most web design firms don’t know the basics anymore. We still see meta-tags on some sites, despite the fact they haven’t contributed to SEO since at least 2009. In terms of more modern tactics, most local business websites we see are not:
Plus, the majority of factors affecting your SEO are not directly on your website. You need your entire web presence coordinated, not a website that you set and forget. If you want new customers to find your website, you need an SEO expert.
Done properly, online marketing is a wise investment. As such, you should know exactly what your return on investment (ROI) is for each of your marketing channels. That’s why we create regular data-based reports written in plain English to show you exactly where your online marketing investment stands.
Here are some of the metrics we track:
It goes without saying: you want to make more in sales from new customers than it costs to acquire them. If you can determine the average value of each new customer and have your staff record how each one found you, we can calculate the % return you saw on our services in less than a year. Then we’re measuring your online sales funnel top to bottom. No more pay and pray for your marketing. You can and should know what your marketing spend achieved, and this is how it’s done.
Before you sign on for any of our campaigns, we can help project a range of how valuable SEO could be for you. Tell us: what searches do you want to rank for?
Choose the search terms people are using when they’re ready to buy
Target your keywords in the right places throughout your site’s code
Build citations & links across the web so search engines point traffic to you
Monitor rankings and traffic across time to prove the value of SEO