Top Free Directories for Assisted Living Companies: Local SEO Essentials
Building consistent and high-value citations on trusted directories is crucial for assisted living companies to enhance local SEO, boost visibility, and attract more residents. Below are the top free directories where you should list your assisted living facility’s website and NAP (Name, Address, Phone Number) for the best local SEO impact.
Niche Assisted Living & Senior Care Directories
- SeniorLiving.org
A comprehensive senior living directory allowing free facility listings with user reviews, cost data, and amenities. - Caring.com
Recognized as a trusted senior care resource, enables free community listings with detailed info and reviews. - SeniorAdvisor.com
Offers a robust directory with user-generated ratings and reviews for senior living providers across the US. - Seniorly.com
Focuses specifically on senior living and assisted living communities, with extensive search and filtering by location. - Assisted Senior Living (assistedseniorliving.net)
Provides one of the most unbiased databases—listing every legitimate facility including new ones for free. - SeniorLivingLink.org
Directory aimed at helping families connect with senior and assisted living communities in their area. - Senior Directory
Lists over 70 categories of senior resources including assisted living, with the ability for organizations to claim a free listing. - Assisted Living Directory (assisted-living-directory.com)
A resource for both providers and families searching for licensed assisted living communities and care. - ElderCareMatters.com
Promoted as one of America’s oldest and broadest elder care directories.
General Business Directories that Support Healthcare
- Google Business Profile
Essential for local SEO—enables your facility to appear in Google Maps and search results. Free listing allows website and NAP display. - Yelp
Popular consumer review site widely used for all types of local businesses, including assisted living and health services. - YellowPages (YP.com)
Still influential for local searches, this platform supports free business listing with full NAP and website links. - Manta
Free online business directory commonly used for small businesses, including senior living providers. - Merchant Circle
Another general-purpose local directory that is free to list your business in. - Better Business Bureau (BBB)
Builds credibility and trust with families searching for assisted living options. - Yahoo Local
Widely recognized platform for local business discovery with free listing options.
Healthcare & Senior Care-Specific Citations
- Care.com
Not just for individual caregivers—businesses can claim a listing for facilities, boosting local authority and visibility. - SeniorCare.com
Free directory focusing exclusively on elder care facilities and assisted living services. - Wellness.com
Allows healthcare and senior living providers to list their services and contact info.
Best Practices for Citation Success
- Complete All Fields: Fill out every available section with accurate website, NAP, service categories, business hours, and photos.
- Maintain Consistency: Ensure your Name, Address, and Phone Number are identical across all directories and your website.
- Monitor Reviews: Many directories allow reviews—engage with them to enhance trust and boost your local rankings.
These directories provide strong local SEO benefits, improve search visibility, and make your business more discoverable to families searching for assisted living options in your region. Always review listing requirements as policies may periodically change.
