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Branding Strategies: How to Make Your Brand Unique

August 24th, 2020 Posted by Digital Marketing, Guest Blog 0 comments on “Branding Strategies: How to Make Your Brand Unique”

In a world saturated with brands competing for your target market’s attention, you need solid branding strategies to stand out from the crowd.

By making your brand more unique, you can attract new customers into your online sales funnel and stay top of mind when they’re ready to purchase.

In this article, we’ll discuss several ways you can create a unique place in the mind of your prospects. That way, your company can beat the competition with superior marketing campaigns. Let’s get started:

Stand for A Cause

People will go to greater lengths to support a bigger cause than a purely profit-driven business. Consider the bigger picture of your brand. Ask yourself if there is a correlated cause or mission that you can actively support through the business.

For instance, a shoe company can offer to give a pair of shoes to those in need for each pair purchased by customers. Professional service providers can offer pro bono work to the same effect.

And there is always the option of donating a certain amount of revenue each year to a chosen charity.

But supporting a cause doesn’t even need to incur such financial costs. You can bring awareness to an important issue to magnify it using your existing platform. Think creatively about how your business can make the world a better place.

Connecting your brand with a higher purpose doesn’t just make the world a better place — it also increases profits.

Provide More Value with Webinars

Webinars are an underutilized tool for growing your brand. Live video interaction is the next best thing to being in the same room with your customers.

When you provide value in an in-depth webinar, you build brand loyalty and stand out from the companies who simply put the bare minimum effort into their sales process.

You can use webinars in your branding strategy in various ways, for example:

Dramatize Your Product

Some products are difficult to understand without seeing it demonstrated. Show your product in action. Demonstrate live how it solves your customers’ most pressing pain points.

Through a long-form video presentation, you have much more time and interactivity than a mere landing page.

Answer Questions Live

Webinars provide an excellent opportunity to be different from the competition. Instead of merely providing a help section, you can answer questions in real time.

Your answers to these questions can be revised and incorporated into your sales process. That way, you are getting twice the value from the same time investment.

Direct Participants to Dedicated Sales Representatives

People are more impatient than ever before. While they may feel like buying your product during the webinar, they might lose interest over time.

Strike while the iron is hot by offering live calls with sales representatives. Even if they don’t make the sale, they can glean vital information for future sales calls.

Make Unique Social Media Content

If you aren’t using social media effectively, you’re missing out on the opportunity it provides to make your brand more unique. Social media is your microphone to the world. Broadcast what your brand is all about, using your unique brand voice.

Keep in mind that you don’t just need to communicate within your brand guidelines. Different social media platforms have certain unwritten ‘rules’ determined by how people prefer to communicate on that platform.

The campaign you create for LinkedIn may differ from that of Facebook, Google, or Instagram. Consider what you are selling. If you have a visual product such as a luxury watch, then excellent photography and videos can differentiate you from the crowd.

On the other hand, a home repair company might find that paid ads with high buying intent such as those on Google Ads are a better strategy, wherein your ad copy and landing page do more of the work.

Add a Personal Touch

In the digital world, the art of the personal touch seems to have been lost. But companies who make the extra effort are noticed and remembered. One example of this is the handwritten note.

However, there is something much more powerful you can use nowadays: a customized app.

Mobile app development is easier than ever before. It allows you to personalize your customer experience. You can reach customers instantly right through the app and recommend products to them based on their buying habits. You also avoid gatekeepers, such as social media platforms.

Through your app, your brand lives in your customer’s pocket. By implementing push notifications, personalized content, and useful features that simplify communication and purchasing, your brand will always be at the forefront of your customer’s mind.

This means you have unlimited access directly to your market. And once you have the app developed, there are no costs to communicate your brand messaging again and again.

Be Consistent

Billion-dollar brands have been built on the concept of being consistent. When you provide a consistent experience, you make your customers’ lives easier. They know exactly what to expect so they can make a mental shortcut by repeatedly buying from you.

For more commoditized products, this comes in the form of quality control. For entertainment companies, it means communicating with a consistent brand voice.

Review the implicit and explicit promises that you make to your market through your advertising and ensure that you are delivering on them.

Many companies take this for granted. They assume that their customers know what they know. But you need to constantly remind your target audience exactly what you stand for and what value you can provide for them.

If you pair a solid branding strategy with an excellent product or service, you will face less competition from those who are simply following the crowd.

Wrapping Up

Your brand has the opportunity to reach an unprecedented number of people today. However, so do others around the globe. Even if your business provides a unique solution, you are competing with others who are solving the same customer problems.

The art of communicating your brand’s unique qualities can be a challenge without the right tools. But if you implement the branding strategies above, you can position your brand as a one-of-a-kind solution. As a result, you can enjoy more growth and profit going forward.