Pay per click (PPC) advertising and search engine marketing (SEM) captures demand that already exists. People are searching for keywords related to your business — put your name in front of them, at the top of their Google results page with Google Ads!
With advanced analytics, you’ll know where each conversion comes from. You can see exactly where your advertising budget is going, and have peace of mind knowing that it’s getting you real results. We also offer advanced analytics packages that can track much more detailed information going through your website.
Watch the video to hear about how Tim from Sugar Creek Homes got more than a 500x return on his investment.
Tim hired us to manage his Google and Bing Ads, and his business made $650,000 as a result of those pay-per-click ads.
We have the experience, knowledge, and tactics to get you the best Google Ad experience possible. Our 10 Commandments of Adwords blog post is one of our most useful guides that we refer back to when creating a new Google Ads campaign.
We also take additional steps that other search engine marketing agencies may not take. Since one of our main services is SEO, we do a little additional homework to Improve Your Google Ad Campaigns Using SEO Data. This can give your Google Ads an edge over the competition.
In the 20th century, a business could advertise on a billboard, paying some fixed amount for every thousand “impressions” or views. And many of those viewers might not have been remotely interested in what you’re offering. For all your ad spend, you may or may not have gotten a sales lead or two. But you never knew for sure, since there wasn’t a good way to track.
You can put your ad in front of people who are already searching for what you offer.
And you only pay when a potential customer actually clicks to your site. If someone searches for what you offer, but doesn’t click your result, you just got in front of your target customer FOR FREE. It’s a no-brainer.
You can then track your conversions and chart the effectiveness of your ads over time. At any point, you’re free to adjust your ad spend to suit your marketing budget or to focus on the products and services that make the biggest difference.