March 14th, 2018 Posted by Eagan HeathBlogging
0 comments on “How To Improve Your Old Blog Posts (2018)”
You don’t always need to write brand new blog posts to increase your organic SEO traffic. In fact, you can and should go through your old posts and see how they can be optimized for keyword phrases you might not have considered. In this video, we discuss how to find SEO opportunities based on your previous blog posts.
Note: Here’s a video covering the same material as this article, in case reading detailed posts isn’t your cup of tea.
Take a moment to think about why your business has a website in the first place. Your site is not a static brochure that you tell people to go look at; it is a lead-generation machine. Your business’s site should be working for you, bringing in leads, and making your job easier (certainly not harder!). So how do you make your website into an effective tool for churning out valuable leads?
That’s where website analytics tools enter the picture. Website analytics can help you make sure that the site is doing its job — bringing in more clients/customers (or donations/volunteers if you are running a nonprofit). Secondly, analytics can help you identify ways to fine-tune your website so that it can do an even better job. Here are some of the questions that analytics can answer for you:
Is my website working for me and generating leads?
Where are people falling out of my funnel?
What can I do to bring them back?
Which channels are bringing in the most traffic and leads?
From the business owner’s perspective, Google Analytics is in the category of incredible stuff that’s free. By placing a short snippet of code on your site, you are able to see how many people come to your website, how they found you (like from SEO or SEM), and what they did once they arrived. Speaking in pre-Google terms, this would be a costly enterprise software suite, not a free service, which it now is.
Now that we have the proper gratefulness for “GA,” let’s talk about what metrics a business owner should focus on in the busy and complicated-looking interface.