You shouldn’t spend money on digital marketing unless you have the proper analytics set up to measure the results. But what if customers aren’t buying something directly from your website like they would on an e-commerce store?
For local businesses, a conversion is usually when a lead contacts them. This can be through:
- a contact form
- a phone call
- an email
- a scheduled appointment
Luckily, it’s possible to track these website actions. Yes! It can be done with the power of an amazing free tool called Google Tag Manager (GTM).