Check out other videos that currently show up for this topic to get a feel for what’s out there and what unique take you can add
Include your main keyword phrase or question at the beginning of your video title.
Probably don’t include dates in titles unless you plan to update them later (but you cannot update YouTube videos themselves much once uploaded)
Have the person say the title of the video in the first sentence or two, if possible.
Plan out your video content around the topics you plan to cover in the video
Try to include free tips alongside product recommendations)
Consider making longer educational videos in the 5-14 minute range, too.
Include a Call to Action (CTA) in the video for people to click the link in the description to check out X product on our site
Create a custom thumbnail that jumps out, ideally using
someone’s face
simple words recapping the title and topic (clickbait style is not necessarily a bad thing to intrigue people to click)
nice, bright colors (like green) that stand out on YouTube (see Brian Dean from Backlinko, Neil Patel and Ahrefs for examples)
Add (or update the auto-generated) caption files
This gives Google a transcript to index for search
Add links and recaps in the description.
I also recommend adding timestamps starting with 0:00 because Google is going to start jumping people directly to relevant parts of YouTube videos in their search results.
Add related keywords in your tags for the video
BONUS: Use TubeBuddy or VidIQ to find tag ideas (from competitors) that can help you appear in video recommendations
Periodically check your YouTube analytics to see which videos are doing well, how people are finding them, when they’re dropping off, etc.
You may also need to clean up or engage with comments you receive.
