What is Google Ad Grants?

Google Ad Grants is an incredibly valuable advertising credit. Certain approved members of the Google for Nonprofits program can take advantage of this to gain up to $10,000 worth of free Google Ads advertising every month!

Understandably, there are strict qualifications and guidelines that everyone must follow in order to be accepted into these programs. If your business can meet these qualifications, you may be approved for the Google Ad Grants credit. 

Does your non-profit qualify?

First and foremost, your business must be a nonprofit organization in order to become members of both programs. You must also be verified as such by TechSoup or a local TechSoup partner.

The qualification process is two-fold. The first part involves being approved as a member in the Google for Nonprofits program. For the second part, you must apply and be approved for the Google Ad Grants program.

Google Ad Grants Setup

This is where we come in. The approval and setup process for these programs can be rather long and complicated. If you’ve had no experience with it before, it can be extremely difficult to get right.

Take advantage of our experience with signup, qualification, Google Ads, and the strict guidelines that must be followed. Your ad campaigns have to meet certain benchmarks each month in order to keep using Ad Grants.

Get Found Madison can act as your Google Ad Grant Agency and handle every part of the process – from initial setup to ongoing management!

What Get Found Madison can do for your non-profit

• In depth keyword research to find the best keywords and phrases to target
• Advanced Website Analytics to track progress as closely as necessary
• Google Ads set up & management
• Ongoing monitoring of your Google Ad Grant campaigns to keep them within program guidelines

..but don’t take our word for it!

“As a nonprofit marketer with limited time and resources, it was an enormous relief to be able to hand over the Ad Grants setup process to Eagan and Aaron at Get Found Madison. They are experts at working with Google and navigated the arduous application process on my behalf. Get Found Madison worked with me to create a suite of ads that are helping me reach my brand goals while meeting Google’s Ad Grants program criteria. They are experts at keyword planning, and my successful utilization of the Ad Grants program would not have been possible without help from Get Found Madison.”

~Liz Kopling, Agrace Hospice & Palliative Care