About Us

We bring advanced online marketing from the major cities to local businesses right here


To find new customers for our local business partners using the best and latest online marketing techniques. We believe that sharing our expertise openly and widely is our path to growth, that all marketing investments should measurably prove their returns, and that small dedicated companies stand to benefit the most from the new media landscape.


To become the go-to online marketing firm for growing local businesses in the Midwest. We foresee an era with fewer lifetime employees and more entrepreneurs who can connect with the people they serve.

Who is Get Found Madison?

Get Found Madison Founder Eagan Heath


Eagan Heath

Founder, SEO, Google AdWords and Analytics Expert

I started Get Found Madison because I saw how even small businesses can grow by embracing modern online marketing techniques and analytics. I believe strongly in entrepreneurship and the good it can do for the world. My goal is to help other entrepreneurs grow and improve their businesses with creativity and logic.

As an INTJ personality type, I read and learn obsessively, and search engine marketing has been a focus of my research for the last three years.  I bring my experience from five years in project management and implementation consulting at Epic to the hundreds of tasks in each SEO campaign. Every item on the checklist gets done and all results are measured because I can’t operate any other way.

I also love setting up new ad campaigns and tracking analytics, then squeezing the most out of every penny of ad spend.

I like to play guitar and banjo, read, write, listen to podcasts, and make homebrew.


Caroline Wahlen

Project Manager

My degree in Life Sciences Communication from UW-Madison has kickstarted my interest in the world of digital marketing and communication where I am striving to grow my knowledge in SEO, SEM, and website analytics. At Get Found Madison, I have the opportunity to work in these areas and also oversee projects as they progress.

I interned for another startup company in Madison and was inspired to continue in the startup world where everyone takes turns ‘driving the bus’.

On weekends you can find me hiking, playing the piano, ukulele, and spending time with my friends and family.

Ben Ratkey photo


Ben Ratkey

Web Developer and Digital Marketer

With a degree in Computer Science and several years of hands-on experience in the digital marketing field, I’m equipped for solving technical challenges as well as creative ones. I enjoy the constant variety of working in online marketing.

I love the design process; building a website from start to finish is one of the most satisfying accomplishments. I also enjoy honing all of the myriad skills that go into building a successful web presence; there is always something new to learn!

I like reading and learning, playing board games, and discovering new experiences and activities. I appreciate good stories, whether in books, games, or on screen. One of my favorite hobbies is modding video game consoles.

Aaron Shapiro

Graphic Designer & SEO Analyst

I love being creative and making something new and unique out of somebody’s vision. One of my favorite things is getting people excited with new ideas that they may not have considered. Having backgrounds in hospitality, graphic design, internet marketing, and SEO definitely goes a long way in helping me accomplish this.

I like being being faced with challenges that help grow me in my daily life and professionally. One of the things I think is most important is to have the capacity to adapt and change. I wouldn’t be where I am today or writing this bio right now if I didn’t. I’d like to think this outlook has made me a better worker and a better person.

When I’m not drafting mock-ups for Splendid pet paintings, I enjoy creating designs for stores like RedBubble and Society6. I also love binge watching tv shows and then quoting them incessantly. Reading will always be a love of mine as will getting lost in used book stores.

Helen Lee

Analyst & Writer/Editor

Since graduating from the University of Michigan with a Bachelors in Business Administration, I have worked in analytics, primarily in the Marketing field. I have worked for large corporations including Fidelity Investments and Domino’s Pizza, but after moving to the Madison area, I began putting my resources into developing my freelance career. Along the way, I earned my Masters in Business Administration from the Smith Business School at the University of Maryland.

Writing has also been an integral part of my work. Communicating the story the numbers show has always been a passion of mine. I look forward to developing my writing skills through a variety of projects. In addition, I am excited about further expanding my analytical skills by working on web site analytics and SEM/SEO projects.

When I am not on my laptop working, I enjoy spending time with my husband and two sons. We spend much of our free time watching our boys play sports.

Chris Østergaard

Digital Marketer

I recently moved to Madison after graduating from the Copenhagen Business School with a Masters degree in Creative Business Management. This degree had a strong focus on marketing, big data and understanding user behavior. I elected to further my marketing knowledge and minored in neuro-marketing, where I learned how marketers can make use of a target’s non-conscious to encourage them to behave in a specific way. This is an area that I would very much like to develop and put into practice.

My previous experience focused primarily on social media marketing, SEO, project management and email marketing. I am extremely interested in developing my skills in email automation and SEO for the benefit of our clients.

When I am not in front of my computer, I can be found reading, playing guitar, cooking, watching Game of Thrones fan theory video and renovating furniture. All of these are enjoyed with a nice cup of tea.

Jack Feldman Headshot

Jack Feldman

Digital Marketer – Search Marketing Specialist

As a digital marketer and search marketing specialist, I get to take both a creative and scientific approach to my work. From brainstorming ad copy to testing for what gets results, I am always engaged by this constantly evolving industry.

I love learning every day and using that knowledge in practice to help clients achieve the results they need. I am excited to keep honing my skills in SEO, YouTube ads, Google display, search, and shopping ads.

Being a member of a dynamic team that encourages everyone to take on new projects and challenges is an extremely rewarding experience.

In my free time, you can usually spot me trying out a new recipe in the kitchen, perusing a record shop, scribbling down a joke or two, or checking out a local dive. 

Get Found Madison Digital Marketer & SEO Specialist Mike Wenzel

Mike Wenzel

Digital Marketer – SEO Specialist

My goal when working with clients is to help them achieve their goals and dreams. If I can be part of that process of doing something truly remarkable for a client and their business, I’m happy. Digital marketing has the vast potential to do just that and that aspect is what drew me to the field, as well as Get Found Madison.

While SEO might seem like a looming monster of unknown acronyms and keywords(I know it it did to me in my early days), it’s one of the most, if not the most, important aspect of your marketing. I make sure we are optimizing your web content so the right people see it, resulting in more qualified leads and conversions and better performance for your business.

My background started in graphic design, game design, and brand design believe it or not. Through my previous positions, I was exposed to the wonderful world of marketing and realized I needed to make a career change. I knew I could do much more for clients and help them achieve their goals if I developed my skills in digital marketing and SEO and here we are today. I’m looking forward to honing my skills in project management, Facebook ads, YouTube ads, client relations, as well as keeping my SEO skills sharp.

In my personal time, I’m running my freelance design business, casually trying to play both guitar and keyboard, reading way too many books to be fun, attempting to cook edible food, traveling whenever possible, and  just enjoying life to the best of my ability.