Your local business should have a blog; it demonstrates expertise, builds trust with potential customers, and helps you rank higher on search engines.
Maybe you added a “Blog” section to your WordPress site, but there’s nothing living there except the default “Hello World” post. Maybe you started out writing a post every week, but it’s fizzled out because you couldn’t maintain that posting schedule. After all, when you’re running a local business, you’ve got much higher priorities than writing articles, right?
Maybe you never even bothered with the whole blog thing, and you haven’t touched your website since your nephew set it up for you last year. Whatever your situation, we want you to understand that blogging is actually crucial for your business.
Here’s the thing: most people don’t use AdWords correctly because, admittedly, it’s not 100% intuitive without some understanding of Internet marketing and search engine traffic. Even when you do have a working knowledge of those things, it’s not always simple to maximize AdWords to its full potential.
But on the other hand, if you do use AdWords correctly, it can be a terrific channel. Here’s how to do it right. If Charlton Heston were here today, these are the commandments he would have for you.
It’s not enough to throw up an ecommerce store on a platform like Shopify or WooCommerce and wait for customers and their dollars to roll in. You need to think through how people will get from where they are on their computer to your site so they can even consider buying your products.
Here are our top suggestions for paid ad and organic SEO strategy for ecommerce stores.
You shouldn’t spend money on digital marketing unless you have the proper analytics set up to measure the results. But what if customers aren’t buying something directly from your website like they would on an e-commerce store?
For local businesses, a conversion is usually when a lead contacts them. This can be through:
a contact form
a phone call
a scheduled appointment
Luckily, it’s possible to track these website actions. Yes! It can be done with the power of an amazing free tool called Google Tag Manager (GTM).
We started ranking in the top 3 organic results on Google for “seomadison” after launching our website last July, and we believe links played a deciding role in this ranking.
The paid SEO tool Ahrefs shows we’ve earned at least 184 backlinks.
That number of links would probably be overkill for most local businesses, but we needed to be aggressive in our link building to compete with six pages of competitors who also do this professionally. We knew links would be important, so we took earning them seriously. If you want lots more visitors to your website, you should take links seriously, too.
Huge thanks to Wegner CPAs for hosting us at their Wake Up With Wegner event at the Sheraton on John Nolan Drive. We spoke on “How to Measurably Grow Your Business Through Online Search,” touching on pro tips, strategy and tactics for SEO, Google AdWords campaigns and Google Analytics set up and tracking.
Here’s a video re-recording in case you missed or would like to brush up.
Top Google AdWords tips for Pay Per Click (PPC) Campaigns
What does it take for a hair salon in Madison, WI to appear on the first page of Google?
We analyzed the top known local search engine optimization (SEO) factors to let the businesses currently ranking lower what it would take to earn a spot higher up on the first page.
Here’s an indication of the kind of monthly search volume a phrase like this gets according to Google’s keyword planner: 1300 per month! That’s real money every single month of the year for those who go after it.
Why page 1 matters and what it takes to get there in general
Here’s an overview video in which we discuss how ranking higher for popular search engine queries can grow your business. We also describe the top ranking factors SEO companies target to make gains.