How to Write Guest Posts

How to Write High-Quality Guest Posts

July 17th, 2018 Posted by Blogging, Guest Blog 0 comments on “How to Write High-Quality Guest Posts”

We get pitched on guest posts all the time on our site. The pitches are often terrible and so are the submissions. As a result, we’ve drastically reduced the number of guest posts we accept. They often create extra work for us, instead of providing us free value in exchange for great SEO links.

But that’s not how guest posts have to be. They can be a great opportunity that’s mutually beneficial to both the writer and the site owner. If you’re interested in writing a guest post for someone and you want it be awesome, here’s how to do it.

(more…)

Facebook Ad Targeting & Measurement: Audiences & the Facebook Pixel

June 20th, 2018 Posted by Facebook Ads 0 comments on “Facebook Ad Targeting & Measurement: Audiences & the Facebook Pixel”

We recently spoke about digital marketing for an Ask the Expert put on the by Middleton Chamber of Commerce, specifically on how to target audiences using Facebook ads and how to measure the results using the Facebook pixel.

Here’s the re-recording we made for YouTube in case you missed it or need a review.

This is the perfect starting point for businesses who are struggling to get traction from their organic and boosted Facebook posts, which either don’t reach people anymore or don’t reach the right people.

 

website migration

Website Migration SEO: How To Redesign Your Website Without Losing SEO Traffic

June 9th, 2018 Posted by Local SEO, SEO 0 comments on “Website Migration SEO: How To Redesign Your Website Without Losing SEO Traffic”

Don’t neglect search engine optimization in the flurry of excitement around the launch of a redesigned website. Everything on the new site is fresh and up-to-date, and it looks slick as hell – but is that good or bad for your SEO?

It doesn’t have to be bad at all! We’ll explain how to maintain strong SEO and stay in Google’s good favor when you migrate to a newly updated website. It starts with knowing your old site and making sure nothing is lost or forgotten. Then we’ll tell you how to create redirects to avoid errors and confusion. Lastly, we’ll explain how you can make sure Google knows what you’re doing, so that the search engine will be friendly to your new site.

(more…)

Use this email template to ask for Google Reviews

May 30th, 2018 Posted by Google, Local SEO, Reviews, SEO 2 comments on “Use this email template to ask for Google Reviews”
Updated May 2018 to include the most relevant info and provide everything you need for Google reviews outreach.

 

Reviews on your Google My Business page are a likely ranking factor for Local SEO. And as you may know, once your business gets five reviews (update: nowadays you don’t even need this many), your stars start appearing.
Wisconsin SEO map pack results plumber
Those stars next to your business name help you stand out and make searchers want to click on your listing. Just look at the example above for “plumber verona.” Which of the three would you click if your shower drain was backed up?

(more…)

Free Talk and Webcast: 6 Steps To Earning More Leads Using Local SEO

May 10th, 2018 Posted by Speaking 0 comments on “Free Talk and Webcast: 6 Steps To Earning More Leads Using Local SEO”

Looking to learn how to make your business website appear at the top in local online searches? Join us on May 15 in-person at the DreamBank in downtown Madison, WI at noon or tune in remotely via the webcast. See you there!

 

6 Steps To Earning More Leads Using Local SEO

Tuesday, May 15, 2018 from 12:00-1:00 pm.

You can sign up for the in-person talk here on Eventbrite.

You can sign up for the Webcast here on Eventbrite.

 

 

Why Aren’t You Using Custom Intent Audiences for Display Ads?

May 8th, 2018 Posted by Google Display Ads 0 comments on “Why Aren’t You Using Custom Intent Audiences for Display Ads?”

What if you could only show your banner ads to people who are in the market for what you sell AND only pay when people click?

Oh wait, you can!

By using Custom Intent Audiences in Google Display Ads, which Google rolled out rather quietly last November.

While everyone focuses on Facebook, this could be your chance to break through to find cheaper clicks, better targeting and positive ROI.

 

Business to Business (B2B) Marketing: Bring Prospects to Your Site

April 27th, 2018 Posted by B2B Marketing 0 comments on “Business to Business (B2B) Marketing: Bring Prospects to Your Site”

B2B marketing presents challenges for even the savviest online marketers. “My prospective clients aren’t on Facebook, what do I do?” Luckily, there are still options when you’re selling to other businesses.

 

We describe a few of the most promising paid channels in this video.

 

 

 

Want to know the latest in digital marketing?

Subscribe to stay up to date with what's new in digital marketing and SEO!

Senior Living Marketing: Make Your Website a Lead Generation Machine for New Residents

March 19th, 2018 Posted by Assisted Living Marketing 0 comments on “Senior Living Marketing: Make Your Website a Lead Generation Machine for New Residents”

Huge thanks to the Wisconsin Assisted Living Association (WALA) for inviting us to speak about senior living marketing at their annual spring conference last week.

Here are the slides we used to discuss conversion optimization, website analytics, Google AdWords, Search Engine Optimization (SEO), Google Display Ads and social media marketing.

 

 

Free Assisted Living Digital Marketing Webinars

Want to learn how we helped Milestone Senior Living increase their unit occupancy 11.8% in nine months?

Looking for help implementing these strategies at your organization?

 

How To Improve Your Old Blog Posts (2018)

March 14th, 2018 Posted by Blogging 0 comments on “How To Improve Your Old Blog Posts (2018)”

You don’t always need to write brand new blog posts to increase your organic SEO traffic. In fact, you can and should go through your old posts and see how they can be optimized for keyword phrases you might not have considered. In this video, we discuss how to find SEO opportunities based on your previous blog posts.

Improve Your Existing Blog Posts for Better SEO

 

 

Want to know the latest in digital marketing?

Subscribe to stay up to date with what's new in digital marketing and SEO!
Madison WI SEO Keyword Research Plumber

Keyword Research: The first step for every page on your website

February 26th, 2018 Posted by Local SEO, SEO 4 comments on “Keyword Research: The first step for every page on your website”

Most business owners would avoid setting up shop to sell things people don’t want, yet they regularly plop content and pages on their website with hardly a thought for what their customers want. Keyword research should be your roadmap; let the search data guide how you create your website, from your regular pages to your blog posts. It’s now possible to know the demand for what you offer before you even create it!
(more…)

Your Ultimate ‘How To’ On Writing Social Media Captions

February 3rd, 2018 Posted by Digital Marketing 0 comments on “Your Ultimate ‘How To’ On Writing Social Media Captions”

Visual content is all the rage, and nailing this aspect of your marketing is sure to give your brand a boost. Yet while a picture speaks a thousand words, sometime you need to add a few of your own in order to engage with your audience, and get them involved with your content.

These captions serve a range of purposes, from explaining the image itself, to offering up an insight or opinion on the image’s content, or giving details of a related product or promotion. They serve as the voice of your brand, speaking directly to your customers as they take an interest in your content.

However, it’s not always easy to stand out from the crowd, so it’s important to ensure your caption game is on point. Here are some tips on creating killer captions for your visual content, and how this can help your business go from strength to strength in 2018.

(more…)

WordPress speed tips

Make Your WordPress Site Load Fast as Hell

January 22nd, 2018 Posted by Web Design 1 comment on “Make Your WordPress Site Load Fast as Hell”

You click the first search result. The loading bar hangs at one third. You can’t see a thing on the webpage yet. How long do you wait around for that site to get its act together?

No more than a few seconds, if you’re like most people. Maybe less on mobile. This is intuitive evidence that page load speed is actually pretty important. If prospective visitors are turning away from your site and bouncing because it’s sloooow, then you’ve got a problem. We want to help you solve that problem.

Let’s start with two reasons why your site speed matters.

(more…)

How to do SEO for your local business: The Local SEO Checklist

November 20th, 2017 Posted by Local SEO, SEO 1 comment on “How to do SEO for your local business: The Local SEO Checklist”

Note: Looking for an actionable Local SEO Checklist for 2018? At the end of this post, you can download a PDF that distills all the important points into checklist items. You can also watch our in-depth video below.

“I know I need to work on SEO for my business’s website, but there’s so much to do and learn and I don’t know where to start.”

If that’s something you’ve said (or found yourself thinking), then this blog post is for you!

We want to de-mystify this arcane art of search engine optimization. We’re doing that by giving you a checklist-style guide to the main things you should be concerned about when it comes to SEO for your local business.

First off, here’s the big picture as a series of straightforward bullet points:

The Local SEO Checklist

  1. Find the keywords you want to target and rank for.
  2. Use your keywords for effective onsite optimization.
  3. Proactively work on link building.
  4. Get your Google My Business page up to date and ask for Google reviews.
  5. Create, post, and promote unique, high-quality, original content.
  6. Use website analytics to measure your results.
  7. Have a snappy and responsive mobile site that loads quickly.

Now we’ll take a look at each of these items, and explain how you can take practical steps to improve your business’s SEO.

(more…)

How to Build an Email Marketing List

November 15th, 2017 Posted by Digital Marketing 0 comments on “How to Build an Email Marketing List”

At first glance, email marketing might sound a bit old-fashioned and out-of-date. Social media have opened a world of new opportunities for advertising and have been a hot topic for marketing experts over the last few years. So why would one still prefer email over other forms of online marketing?

The first and most important factor is mere quantity. To mention just some of the stats – while Facebook has 1.6 billion users, almost a billion more people use email. Furthermore, 91% of them use this channel daily, and for 58% of them, it’s the first thing they check online, compared to Facebook’s 57% and 11% respectively. Differences are radical when it comes to ROI as well, with email marketing being 4 times more successful than social media. The crucial reason for this is the fact that email is still the media most frequently used for transactions, as well as for doing business. A journey that starts by setting the list up and ends with collecting the money can be divided into three steps: developing the list, maintaining it and, last but definitely not least, converting.

(more…)

How To Increase Your Customer Base With Website Accessibility

November 14th, 2017 Posted by Accessibility 0 comments on “How To Increase Your Customer Base With Website Accessibility”

 

Having a website that is universally accessible isn’t just morally right, and good for your reputation and your customer base — it is also the law. Title III of the Americans with Disabilities Act of 1990 states that it is illegal to discriminate against people with disabilities.

In the last almost three decades since the act was passed, the application to websites has become more and more relevant. The law implies that sites, as well as physical buildings, should be universally acceptable.

(more…)

The Best Online Marketing Resources We’ve Found

October 18th, 2017 Posted by Digital Marketing 0 comments on “The Best Online Marketing Resources We’ve Found”

One of the great things about the internet is how you learn how to use it better by using the internet.

Yup.

But given how much information there is out there, it can be nice when someone curates it for you and just gives you the best of the best.

Here are the go-to internet marketing resources we’ve used to learn the trade and that we heartily recommend to others. Bookmark this page because we will update it as we find new ones.

(more…)

Use Your Web Analytics to Measure Your Marketing and Bring Visitors Back

October 11th, 2017 Posted by Google Analytics, Google Tag Manager, Local SEO 1 comment on “Use Your Web Analytics to Measure Your Marketing and Bring Visitors Back”

Note: Here’s a video covering the same material as this article, in case reading detailed posts isn’t your cup of tea.

Take a moment to think about why your business has a website in the first place. Your site is not a static brochure that you tell people to go look at; it is a lead-generation machine. Your business’s site should be working for you, bringing in leads, and making your job easier (certainly not harder!). So how do you make your website into an effective tool for churning out valuable leads?

That’s where website analytics tools enter the picture. Website analytics can help you make sure that the site is doing its job — bringing in more clients/customers (or donations/volunteers if you are running a nonprofit). Secondly, analytics can help you identify ways to fine-tune your website so that it can do an even better job. Here are some of the questions that analytics can answer for you:

  • Is my website working for me and generating leads?
  • Where are people falling out of my funnel?
  • What can I do to bring them back?
  • Which channels are bringing in the most traffic and leads?
  • How can I make my website even better?

Website Analytics - Conversion Funnel

(more…)

How To Dramatically Improve Your Store’s Conversion Rates – Fast!

September 27th, 2017 Posted by Ecommerce marketing, Guest Blog 0 comments on “How To Dramatically Improve Your Store’s Conversion Rates – Fast!”

Your online store needs to work hard for you. You want every potential customer coming through those doors to leave with something. And if they don’t make a purchase — you’ll want to retarget them with relevant content and products. But how can you improve your in-store experience? How can you increase your conversion rates fast — when you’ve only get a few hours, days, or weeks to play with? Here are some quick and effective ways to improve your conversion rates STAT.

Love data

Seriously — data is at the heart of every good CRO (conversion rate optimization) strategy, especially in ecommerce. Get to grips with your web analytics and keep pushing for deeper insights. The best way to spend time with your data? Open your data dashboard and investigate the following:

  1. Where do customers usually drop off?
  2. How many failed product searches is your search bar returning?
  3. What are your highest (and lowest) converting pages and products?
  4. Does seasonality affect your web traffic and conversions, and how?
  5. What’s your overall & page-level bounce rate like?

Armed with data that answers these five questions, you should have a pretty good idea of things that you need to focus on. Start by addressing ‘problem pages’, and then replicate strategies that worked on highly converting pages.

You need this same data-driven attitude when it comes to evaluating your marketing campaigns, especially paid ones. Don’t forget to put your in-store conversion rates in context with where your traffic is actually coming from. A store reliant on organic search vs. a store mainly getting traffic through Facebook or Instagram ads will look very different from a data perspective.

Don’t go for scrolling carousels

Kill the carousel.

The ruling from Peep Laja’s CXL blog is pretty damning: “conversion killers”. It’s been consistently found that scrolling carousels and image sliders are bad for conversions. They confuse users, dilute the brand voice, and create a user-experience nightmare.

A static hero image is a much better way to tell your brand story in an engaging visual way. If, like most people, you struggle to come to a decision on things like this: change your hero image every now and then to spice things up. A seasonal banner or a refresh of your visual identity is always a good idea, as long as you keep your branding consistent.

Confusingly, an image gallery on a product page is actually a good idea — so keep slideshow content to product pages only.

(more…)

Improve Your AdWords Campaigns Using SEO Data

September 20th, 2017 Posted by AdWords 0 comments on “Improve Your AdWords Campaigns Using SEO Data”

Many businesses we talk to shun Google AdWords because they don’t want to pay for traffic. We generally find that’s because they tried AdWords halfheartedly in the past without following The 10 Commandments of Google AdWords. Oddly enough, though, they’re often willing to pay an SEO agency like us to help them earn organic traffic.

But guess what? Earning clicks from SEO and paying for clicks using Google AdWords are not opposite approaches. The best approach is to use the two, organic and paid traffic, to inform and improve each other. AdWords lets you gain clicks to your website fast, while SEO takes longer and can benefit from the lessons you learn in your AdWords campaigns first.

In this video, we discuss how to use SEO data from Google Search Console to create more strategic Google Ads.

 

Ready to learn more?

Subscribe to stay up to date with what's new in digital marketing and SEO!

What Should a Local Business Blog About?

August 15th, 2017 Posted by Local SEO, SEO Link Building 0 comments on “What Should a Local Business Blog About?”

Your local business should have a blog; it demonstrates expertise, builds trust with potential customers, and helps you rank higher on search engines.

Maybe you added a “Blog” section to your WordPress site, but there’s nothing living there except the default “Hello World” post. Maybe you started out writing a post every week, but it’s fizzled out because you couldn’t maintain that posting schedule. After all, when you’re running a local business, you’ve got much higher priorities than writing articles, right?

Maybe you never even bothered with the whole blog thing, and you haven’t touched your website since your nephew set it up for you last year. Whatever your situation, we want you to understand that blogging is actually crucial for your business.

(more…)