Why SMS Text Message Marketing is About to Get Harder (and Maybe Better)

July 25th, 2023 Posted by SMS Marketing 0 comments on “Why SMS Text Message Marketing is About to Get Harder (and Maybe Better)”

We’ve all been getting inundated with spam calls and texts lately, so the major phone service carriers are taking a major step to make it harder to send unwanted messages to our cell phones. The official change is called A2P 10DLC, App-to-Person and 10 Digit Long Code.

This will hopefully be an improvement for consumers.

At the same time, if you send marketing text messages or want to, there will be additional steps. 

Starting July 5, businesses that send text messages using tools like Twilio must now register with The ​Campaign Registry​ or face higher fees and lower deliverability. 

On August 31, messages from unregistered entities will stop being delivered altogether. So this is essentially mandatory if you send texts for your business.  (more…)

GA4: How to Make the Switch to the New Google Analytics 4

May 19th, 2023 Posted by Google Analytics 0 comments on “GA4: How to Make the Switch to the New Google Analytics 4”


You can find the full analytics and conversion tracking course here.

Reach out if you’d like help setting up your GA4, conversion tracking and dashboard!

Are you looking for more senior living residents?

May 8th, 2023 Posted by Assisted Living Marketing 0 comments on “Are you looking for more senior living residents?”

Click here to learn more!



Ready for more sales from your marketing efforts this year?

January 5th, 2023 Posted by Marketing and Sales 0 comments on “Ready for more sales from your marketing efforts this year?”

What’s the fastest way for a small business to grow sales? 

The answer may surprise you.

Improve responsiveness and persistence when following up with leads that come in. 

Here’s what the Harvard Business Review found: 

Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead…as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.”

How would you like to be 7x times more likely to have a sales conversation with ready buyers? 

How about 60x times? 

And what about following up with leads faster than one hour? 

Well, it turns out it’s really worth setting up systems to follow up as quickly as possible. 

Like 5 minutes quickly. See below.


Note the crazy drop off even between 5-10 minutes: 400%!!

Those are leads you paid to generate through marketing and advertising just going down the drain!

It’s a fast-moving, cold world out there, and your competitors are just a thumb tap away on your prospect’s smartphone.

But is it really possible to get back to leads within 5 measly minutes?!

More on that in a second.

But first, there’s another issue: if you don’t reach leads right away, the key is to keep trying!

Look at this other graph.


If you follow up 6 times, your odds of reaching the lead are 90%. 

Most sales reps give up waaaaaay before that. 

Oh, and 30% of leads are never contacted at all. 


The Bottom Line

Look, I know how it is. I’m a busy ADHD entrepreneur, and if you’re not ready to buy from me right this second, I’m already onto the next thing. 

But here’s the thing: in business, as in romance (I dare say), the trick is to slow down and play the long game.

Pay immediate attention to the people who want to talk to you and be persistent about keeping the conversation going. 

All this is to say: I’m excited to announce that we’re rolling out new services to help you increase your sales from your existing marketing efforts.

  • Dedicated Phone Numbers for Call Tracking 
  • Sales Call Recordings
  • The ability to text leads through SMS
  • Automatic text messages to calls you miss
  • Dedicated Landing Pages for higher conversions rates and better campaign tracking
  • CRM pipeline setup to track lead status through the sale
  • Automated text messages and emails (6+ automatic follow up attempts!) to move leads through your sales pipeline steps
  • Calendar integration so leads can book time directly with your sales team
  • Start text conversations through your website 
  • Text through Google My Business (GMB)


Which of these would help your sales team the most? Let me know!

You can book time with me below to discuss how we can help you generate leads and close more of them into sales.



Happy New Year!



Sources Cited:


Grow Your Business with Online Marketing (Without Spending a Fortune or Getting Overwhelmed)

August 19th, 2022 Posted by Digital Marketing 0 comments on “Grow Your Business with Online Marketing (Without Spending a Fortune or Getting Overwhelmed)”

Want to grow your business with online marketing without spending a fortune or getting overwhelmed?

Then you’ll want to check out our latest free video training on exactly this topic.


To claim the special offer from this presentation, click here.

How Your FAQ Page Can Become a Valuable Content Marketing Source

April 27th, 2021 Posted by B2B Marketing, Digital Marketing, Guest Blog 0 comments on “How Your FAQ Page Can Become a Valuable Content Marketing Source”

An FAQ page isn’t always the first thing you think about when building an effective content marketing plan for your website. 

However, just like your blog posts, social media content, and how-to guides, your FAQ page can demonstrate incredible business value.

Frequently Asked Questions are where you address the various queries and concerns your customers might have when interacting with your business. 

You can deal with concerns about shipping and returns or just let your customers know where your supplies come from. 

FAQ pages are excellent for informing and educating your customers, meaning they’ll usually feel more confident about buying from you. 

At the same time, that’s where you can build your digital presence and even boost business credibility. 

Let’s see what makes FAQ pages so effective. 

FAQ Page Can Improve Your SEO

SEO is an essential part of building an effective business and making sure customers can find you online.  (more…)

Why You MUST Use Custom Landing Pages for Your Campaigns

April 8th, 2021 Posted by Conversion Optimization 0 comments on “Why You MUST Use Custom Landing Pages for Your Campaigns”

I’m going to tell you a secret that changed our business forever and skyrocketed our client’s marketing results.

Are you ready?

Build standalone landing pages for your campaigns.

Sounds simple, right?

Like almost bordering on silly, simple.

Well, let me tell you a quick story.

A case study that proves the point

We used to run Google and Facebook Ads to our client Easton Motors’ website. We thought they had a pretty solid conversion rate in the 3-5% range.

With a 3.33% conversation rate, you need 33 visitors to your page to get a conversion.

With a 5% conversion rate, you need 20 visitors to your page to get a conversion.

So for this client, we needed somewhere between 20-33 visitors to get a conversion, aka a lead for their sales team to sell to.

From what we could see in their Google Analytics and HotJar screen recordings, it looked like a lot of people would hit the site, then browse the vehicle inventory.

But the real goal for this client was to get their website visitors to start the finance application process to see if they qualified for in-house financing. If they didn’t then it didn’t make sense to have them browsing the cars on the site.


What Structured Data markup does for your local SEO

February 10th, 2021 Posted by Local SEO 0 comments on “What Structured Data markup does for your local SEO”

Attractor theme is extremely customizable, fully responsive and HiDPI ready WordPress theme based on a well structured framework which allows you […]

5 Ways to Protect Your Websites from Google Algorithm Updates

January 4th, 2021 Posted by Google, Guest Blog, SEO 0 comments on “5 Ways to Protect Your Websites from Google Algorithm Updates”

Google is the “Gatekeeper to the Internet” and the one in charge of making sure that search results match the user’s query. It has developed several algorithm updates to ensure the quality of content that appears in search result pages.

The two algorithm updates that most people are familiar with are Panda and Penguin. These updates are designed to keep some of the lower quality websites from appearing in search results. If a website was previously penalized by a Google update, it could redeem itself if it had improved the quality of information being presented on the site.

Why Is There a Need to Monitor Sites for Quality?

There are a few people who have figured out ways to fool Google into ranking their websites higher and bringing them more traffic in the past. The problem is that the sites getting all this traffic were low-quality sites with thin content which is very frustrating and disappointing to the user.

For the past few years, Google has been working to improve the search engine and the quality of information it collects and presents to the searcher. User experience is very important and something that weighs heavily into customer satisfaction.


How Much Would You Pay for a Lead? Google Ad Conversion Costs

November 18th, 2020 Posted by Google Ads, Google AdWords 0 comments on “How Much Would You Pay for a Lead? Google Ad Conversion Costs”

A prospect recently asked me what sort of results they can expect if they run Google Ads for their local service business.

What to expect in terms of Google Ads results is a complicated question to answer, because it depends on your:

  • Click-through rate (CTR), which can affect your Cost per click (CPC)
  • Conversion rate %, which affects your Cost per lead or acquisition (Cost / Conversion)
  • Lead close rate, which affects your Cost per sale

So how much is an average sale worth to you in revenue and profit?

If your Cost per sale is lower than your Average Client Profit (over whatever time you determine: one year, five years, ten years, etc.), then you have found a profitable way to grow your company. Congratulations!

You can see why, even if your Google Ad campaign isn’t profitable immediately, it can be worth tweaking and optimizing until it is, because IT’S MAGICAL TO BE ABLE TO GROW YOUR BUSINESS BY JUST BUYING NEW CUSTOMERS!

Should I try Google Ads?

For this reason, it’s best to decide whether or not to try Google Ads and give it a good go for 4-6 months.

I speak and write about this elsewhere, but to recap, there are many good reasons to try search engine advertising:

  • you only pay per click for people searching for what you do
  • you can actually measure the results of your marketing

Neither of these things is strictly true for other forms of marketing. The next closest might be Facebook Ads, where people are hanging out but not searching actively for any products or services.

So What Kind of Results Can I Expect from Google Ads?

Because our agency manages Google Ads for dozens of clients, we can give you rough ballpark estimates based on what our clients see.

But just remember: it’s best to take a testing mentality in order to find a profitable marketing channel that you can later scale up by investing more in ads.

With all that said, here are some numbers I see for other local service business clients in our Google Ads Manager Account from Oct to Nov 17, 2020:

What to make of this data?

The first thing to note is how much the Costs Per Click (CPCs) vary. Google Ads are an auction, so for competitive verticals like Law, we generally see much higher CPCs, even way up in the $9-16 per click range.

Whoa! That’s like running a LinkedIn Ad.

But it can still be worth it. Law clients are worth a lot of money, so paying $103-123 per lead can still be profitable.

Speaking of which, I included conversion rates in these numbers so you can see how much these vary. The higher your conversion rate, the fewer clicks you need per lead.

That reduces your cost per lead, which can ultimately reduce your cost per sale.

One way to improve conversion rates is to create custom landing pages like the one below to send people to. That way the people who click on your ads don’t get distracted by your whole website, they can just opt-in to be contacted.

What Should I Do Next?

  • Determine internally what your acceptable cost per lead and cost per sale is.
  • If paying somewhere in the neighborhood of $50-200 per lead could be profitable to you, I strongly recommend trying Google Ads.
  • Performance could be even better than that, but there’s no way to know unless you try.


Feel free to reach out to us if you’d like us to set up and/or manage your Google and Bing Ad campagins.

How to Avoid the Most Common Pitfalls of Content Marketing

October 26th, 2020 Posted by Blogging 0 comments on “How to Avoid the Most Common Pitfalls of Content Marketing”

Content marketing has become one of the most critical activities in business. Currently, more than ninety percent of businesses worldwide use it to promote themselves and their products. However, despite this widespread use, businesses still walk straight into common content marketing pitfalls. 

These mistakes waste time and effort, hinder their marketing goals and often cause the loss of other important benefits.  


brands logos

Branding Strategies: How to Make Your Brand Unique

August 24th, 2020 Posted by Digital Marketing, Guest Blog 0 comments on “Branding Strategies: How to Make Your Brand Unique”

In a world saturated with brands competing for your target market’s attention, you need solid branding strategies to stand out from the crowd.

By making your brand more unique, you can attract new customers into your online sales funnel and stay top of mind when they’re ready to purchase.

In this article, we’ll discuss several ways you can create a unique place in the mind of your prospects. That way, your company can beat the competition with superior marketing campaigns. Let’s get started:

Stand for A Cause

People will go to greater lengths to support a bigger cause than a purely profit-driven business. Consider the bigger picture of your brand. Ask yourself if there is a correlated cause or mission that you can actively support through the business.

For instance, a shoe company can offer to give a pair of shoes to those in need for each pair purchased by customers. Professional service providers can offer pro bono work to the same effect.

And there is always the option of donating a certain amount of revenue each year to a chosen charity.

But supporting a cause doesn’t even need to incur such financial costs. You can bring awareness to an important issue to magnify it using your existing platform. Think creatively about how your business can make the world a better place.

Connecting your brand with a higher purpose doesn’t just make the world a better place — it also increases profits.

Provide More Value with Webinars

Webinars are an underutilized tool for growing your brand. Live video interaction is the next best thing to being in the same room with your customers.

When you provide value in an in-depth webinar, you build brand loyalty and stand out from the companies who simply put the bare minimum effort into their sales process.

You can use webinars in your branding strategy in various ways, for example:

Dramatize Your Product

Some products are difficult to understand without seeing it demonstrated. Show your product in action. Demonstrate live how it solves your customers’ most pressing pain points.

Through a long-form video presentation, you have much more time and interactivity than a mere landing page.

Answer Questions Live

Webinars provide an excellent opportunity to be different from the competition. Instead of merely providing a help section, you can answer questions in real time.

Your answers to these questions can be revised and incorporated into your sales process. That way, you are getting twice the value from the same time investment.

Direct Participants to Dedicated Sales Representatives

People are more impatient than ever before. While they may feel like buying your product during the webinar, they might lose interest over time.

Strike while the iron is hot by offering live calls with sales representatives. Even if they don’t make the sale, they can glean vital information for future sales calls.

Make Unique Social Media Content

If you aren’t using social media effectively, you’re missing out on the opportunity it provides to make your brand more unique. Social media is your microphone to the world. Broadcast what your brand is all about, using your unique brand voice.

Keep in mind that you don’t just need to communicate within your brand guidelines. Different social media platforms have certain unwritten ‘rules’ determined by how people prefer to communicate on that platform.

The campaign you create for LinkedIn may differ from that of Facebook, Google, or Instagram. Consider what you are selling. If you have a visual product such as a luxury watch, then excellent photography and videos can differentiate you from the crowd.

On the other hand, a home repair company might find that paid ads with high buying intent such as those on Google Ads are a better strategy, wherein your ad copy and landing page do more of the work.

Add a Personal Touch

In the digital world, the art of the personal touch seems to have been lost. But companies who make the extra effort are noticed and remembered. One example of this is the handwritten note.

However, there is something much more powerful you can use nowadays: a customized app.

Mobile app development is easier than ever before. It allows you to personalize your customer experience. You can reach customers instantly right through the app and recommend products to them based on their buying habits. You also avoid gatekeepers, such as social media platforms.

Through your app, your brand lives in your customer’s pocket. By implementing push notifications, personalized content, and useful features that simplify communication and purchasing, your brand will always be at the forefront of your customer’s mind.

This means you have unlimited access directly to your market. And once you have the app developed, there are no costs to communicate your brand messaging again and again.

Be Consistent

Billion-dollar brands have been built on the concept of being consistent. When you provide a consistent experience, you make your customers’ lives easier. They know exactly what to expect so they can make a mental shortcut by repeatedly buying from you.

For more commoditized products, this comes in the form of quality control. For entertainment companies, it means communicating with a consistent brand voice.

Review the implicit and explicit promises that you make to your market through your advertising and ensure that you are delivering on them.

Many companies take this for granted. They assume that their customers know what they know. But you need to constantly remind your target audience exactly what you stand for and what value you can provide for them.

If you pair a solid branding strategy with an excellent product or service, you will face less competition from those who are simply following the crowd.

Wrapping Up

Your brand has the opportunity to reach an unprecedented number of people today. However, so do others around the globe. Even if your business provides a unique solution, you are competing with others who are solving the same customer problems.

The art of communicating your brand’s unique qualities can be a challenge without the right tools. But if you implement the branding strategies above, you can position your brand as a one-of-a-kind solution. As a result, you can enjoy more growth and profit going forward.

Use this email template to ask for Google Reviews

June 17th, 2020 Posted by Google, Local SEO, Reviews, SEO 0 comments on “Use this email template to ask for Google Reviews”
How can you get more Google reviews? It’s simple. You need to make asking for them a consistent part of your business processes
Customer talking about how happy they are with your product or service?
Ask them for a Google review.
Client been working with you for a while now and seeing great results?
Time to ask for that online review.
Done with a job and won’t see the customer again?
Ask them for a Google review!
It’s rare that someone will say no. And if you’re able to follow up with people, asking twice pretty much always does the trick. 

Why Google Reviews Matter

Reviews on your Google My Business page are almost certainly a ranking factor for Local SEO
Plus, social proof is a critical part of your marketing, so you want future prospects to hear from your current happy customers or clients. 
Wisconsin SEO map pack results plumber
Those stars next to your business name help you stand out and make searchers want to click on your listing. Just look at the example above for “plumber verona.” Which of the three would you click if your shower drain was backed up?


How can you get more Google reviews? It’s simple. You need to make asking for them a consistent part of your business processes
Customer talking about how happy they are with your product or service?
Ask them for a Google review.
Client been working with you for a while now and seeing great results?
Time to ask for that online review.
Done with a job and won’t see the customer again?
Ask them for a Google review!
It’s rare that someone will say no. And if you’re able to follow up with people, asking twice pretty much always does the trick. 

Why Google Reviews Matter

Reviews on your Google My Business page are almost certainly a ranking factor for Local SEO
Plus, social proof is a critical part of your marketing, so you want future prospects to hear from your current happy customers or clients. 
Wisconsin SEO map pack results plumber
Those stars next to your business name help you stand out and make searchers want to click on your listing. Just look at the example above for “plumber verona.” Which of the three would you click if your shower drain was backed up?


Tracking Toward a Goal in Google Data Studio

June 11th, 2020 Posted by Google Data Studio 0 comments on “Tracking Toward a Goal in Google Data Studio”

Multiple clients and trainees have asked us how they can use Google Data Studio to track their organization’s progress toward a goal, such as an annual sales goal, traffic goals or the number of leads they received (as measured by Google Analytics goals).

Here’s a way to do it:

(You can take our FREE Google Analytics and Google Data Studio course here.)

  1. Create a scorecard and pull in your comparison metric that’s working toward your goal. (In this example, I’ll use Google Analytics Sessions and say we want to hit 3,000 per month)
  2. Select your Metric, then select “Create Field.” This creates a new metric that you calculate from your comparison metric divided by your set goal. Just make sure you have the right Data source selected such as Google Analytics (which is called Get Found Madison in the screenshot below),

3. In this case, we want to know Sessions/3000. Set the number Type to be a Percent (under Numeric).

Voila! You can now see the percent of your goal that you’ve reached! (We often rename the Google Analytics Sessions metric to “Visits” for the sake of clarity for our clients.)

If you want to create a bar graph, you can do that, too!

Create a new bar graph, select your metric, then click under that main metric > Add metric > Create Field and set your static goal.

In this case, we’re going for 3000.

If you want to see the percent toward your progress, create your metric like this (just like you did with the scorecard).

Try this for sessions, users, leads, revenue and more!

Don’t forget to sign up for our free Google Analytics and Data Studio Course here.

How a Gym Owner Pivoted During the Crisis to Retain 85% of Clients

May 7th, 2020 Posted by Local SEO 0 comments on “How a Gym Owner Pivoted During the Crisis to Retain 85% of Clients”

In this Zoom interview, Jared Markiewicz from Functional Integrated Training discussed how he and his team pivoted their brick and mortar gym to online offerings and retained an incredible 85% of their clients.

Marketing in Uncertain Times

March 24th, 2020 Posted by Digital Marketing 0 comments on “Marketing in Uncertain Times”

What on earth is a marketer to do with all the changes that are coming at us daily in the current crisis?

In short, we provide value where we can and pivot when we need to.

Here’s a video I made about this. Hope it’s helpful.

Ready to learn more?

You can sign up for my March 26 webinar here.

Your Productivity: How to Seriously Double It

March 11th, 2020 Posted by Productivity 0 comments on “Your Productivity: How to Seriously Double It”

Wondering how to be more productive on your computer and at work in general?

Here’s the actual productivity program we at our digital marketing agency use as a company to win competitively.

I’ve been told by my team and some clients that I should share it, so here it is.

There may be some things in this guide that surprise you, from the broader strategies to the detailed computer productivity tactics.

I hope you get as much value out of these tricks and strategies as I have and continue to.

I strongly believe it’s very doable to double your productivity if you’re strategic and focused.

In some cases, tools can help get you there. In others, you’ll need to change how you structure and use your time.

Why This is Important

One of your major advantages as a worker and as an organization needs to be how much better you organize and use your time than your peers and similar organizations.


Announcing Digital Marketing Mastery 3.0!

March 2nd, 2020 Posted by Marketing Training 0 comments on “Announcing Digital Marketing Mastery 3.0!”

We’re kicking off the third version of our annual digital marketing training course for local marketers.

You can sign up on Eventbrite for the free kickoff here.

(Not in town or can’t make Wednesday morning? Check out the webinar here instead.)

How We Turned $391.88 in Ads into $5,942 in sales (for a 1,516% return)

February 5th, 2020 Posted by Facebook Ads 0 comments on “How We Turned $391.88 in Ads into $5,942 in sales (for a 1,516% return)”

Here’s Facebook Ads case study from Splendid Beast Pet Paintings.

We ran a Q4 campaign where we spent $391.88 on Facebook Ads and made $5,942 in sales for a 15.16x Return on Ad Spend (or ROAS).

You can see the results below from our Facebook Ads Manager.


Online Marketing Boot Camp Starts this Thursday!

December 3rd, 2019 Posted by Marketing Training 0 comments on “Online Marketing Boot Camp Starts this Thursday!”

Ready to make more sales next year? Working on your marketing plan for 2020?


Because this Thursday I’m going to be teaching everything I know about how to get more business from online marketing (see the syllabus here).

All you have to do is email me by end of day this Wednesday if you’d like to join the all-day Boot Camp on Thursday.

I’m condensing down a full year’s curriculum from my Digital Marketing Mastery course into just two days: Thursday, Dec 5, 2019 and Thursday, Jan 9, 2020.

At a high level, here’s what you’ll learn if you join us at Lift Consulting’s office on Yellowstone Dr. in Madison, WI:

  • How to create buyer personas and write effective copy to sell via any channel (including offline)
  • Where to find your prospective customers and how to reach them online (search engines, social media, email and video)
  • How to measure the results of all your marketing and double-down on any channel with a positive return on investment (ROI!)

That’s the whole game. When you can acquire customers in a profitable way, you have everything you need to grow your business. Period.

Here’s what’s included with the Boot Camp:

  • 2 Days of In-Person Instruction in Madison (see syllabus here)
  • Lifetime access to over 16.5 hours of step-by-step videos of me showing you how to implement the strategies
  • Monthly Virtual Office Hours in 2020 for you to ask any questions or get advice
  • A printable online workbook to create your own marketing strategy and plan for growth in 2020

When you hire a marketing team or agency to set your strategy and implement it for you, it can cost you $60,000-$100,000+ easily. But when you’re willing to learn and work hard to implement new skills and strategies, you can SAVE BIG.

Plus, these are some of the most valuable skills of the 21st century and they’re not going away.

Here’s the cost of this Boot Camp and how you get in:

  • $1,000
  • Just email Eagan by Wednesday with this information:
    • what you absolutely must learn to make this worth it for you and your organization
    • to whom I should email the invoice
    • any questions you have

Can’t make the in-person training but still want the online course, office hours and strategy planning workbook?

  • Still email me
  • The cost is $500 and I’ll grant you access to the online course right away

Here’s what previous students of mine have said about my Digital Marketing Mastery course on which this Boot Camp is based:

“Whether you are new to digital marketing, wanting to expand your knowledge or simply understand what your digital marketing team does and learn how to improve on it, Eagan’s class will allow you to learn and grow your digital marketing skills. Eagan is an awesome teacher and provides plenty of materials and tools to help you understand the material both inside and outside of the classroom.

Personally, my skills expanded further than I thought they would. Having taken marketing classes in college I knew the fundame

ntals of marketing but none of the current digital marketing strategies that are essential for companies to be competitive. I highly recommend this course to anyone wanting to learn or strengthen their digital marketing skills to help grow their co

mpany’s digital presence.”

-Robin Lawson, SullivanBUILD



“It was a very useful overview to all that digital marketing has to offer in bite-size chunks I could digest and understand. As Marketing Director, I’m not going to have to be expert in any of the areas, but I certainly feel I have enough knowledge to integrate FIT’s vision into a comprehensive digital marketing strategy.”

-Annalise Simsek, Functional Integrated Training


“The in-person format was the best part of the learning for me. I am more committed in that scene and I like to learn when it is interactive. One of my clients is now creating a new web site because of this course and I’ve also become the creative online director for another company.”

-Shawn Smith, Shawn Smith Marketing







Watch this video below of Elise Chan from Powderkeg Web Design


Email me now to claim your spot! We have limited seats available.

Hope to see you on Thursday at Lift Consulting!