It’s not enough to throw up an ecommerce store on a platform like Shopify or WooCommerce and wait for customers and their dollars to roll in. You need to think through how people will get from where they are on their computer to your site so they can even consider buying your products.
Here are our top suggestions for paid ad and organic SEO strategy for ecommerce stores.
You shouldn’t spend money on digital marketing unless you have the proper analytics set up to measure the results. But what if customers aren’t buying something directly from your website like they would on an e-commerce store?
For local businesses, a conversion is usually when a lead contacts them. This can be through:
a contact form
a phone call
a scheduled appointment
Luckily, it’s possible to track these website actions. Yes! It can be done with the power of an amazing free tool called Google Tag Manager (GTM).
We recently popped up to #3 in the organic results on Google for “seomadison” after launching our website last July, and we believe links played a deciding role in this ranking.
The paid SEO tool Ahrefs shows we’ve earned at least 126 backlinks in 8 months.
That number of links would probably be overkill for most local businesses, but we needed to be aggressive in our link building to compete with six pages of competitors who also do this professionally. We knew links would be important, so we took earning them seriously. If you want lots more visitors to your website, you should take links seriously, too.
Huge thanks to Wegner CPAs for hosting us at their Wake Up With Wegner event at the Sheraton on John Nolan Drive. We spoke on “How to Measurably Grow Your Business Through Online Search,” touching on pro tips, strategy and tactics for SEO, Google AdWords campaigns and Google Analytics set up and tracking.
Here’s a video re-recording in case you missed or would like to brush up.
Top Google AdWords tips for Pay Per Click (PPC) Campaigns
What does it take for a hair salon in Madison, WI to appear on the first page of Google?
We analyzed the top known local search engine optimization (SEO) factors to let the businesses currently ranking lower what it would take to earn a spot higher up on the first page.
Here’s an indication of the kind of monthly search volume a phrase like this gets according to Google’s keyword planner: 1300 per month! That’s real money every single month of the year for those who go after it.
Why page 1 matters and what it takes to get there in general
Here’s an overview video in which we discuss how ranking higher for popular search engine queries can grow your business. We also describe the top ranking factors SEO companies target to make gains.
Those stars next to your business name help you stand out and make searchers want to click on your listing. Just look at the example above for “plumber verona.” Which would you click if your shower drain was backed up?
Onsite optimization makes a big difference to your SEO because search engines crawl your site and glean keyword information directly from it. Keyword research is step 1 in a local SEO campaign, and onsite optimization is step 2.
Once you know what keywords to target, you can evaluate your website to see if they are included in strategic places in your website’s HTML. Sometimes this means re-vamping your existing web pages and sometimes this means changing your website structure by creating new pages on your site to target specific keywords.
Your website is one of the few places on the web where you have absolute control over your content online, so we want to take advantage on your home turf!