It’s not enough to throw up an ecommerce store on a platform like Shopify or WooCommerce and wait for customers and their dollars to roll in. You need to think through how people will get from where they are on their computer to your site so they can even consider buying your products.
Here are our top suggestions for paid ad and organic SEO strategy for ecommerce stores.
You shouldn’t spend money on digital marketing unless you have the proper analytics set up to measure the results. But what if customers aren’t buying something directly from your website like they would on an e-commerce store?
For local businesses, a conversion is usually when a lead contacts them. This can be through:
Luckily, it’s possible to track these website actions. Yes! It can be done with the power of an amazing free tool called Google Tag Manager (GTM).
If Google’s algorithm is proprietary, how do SEO professionals know what factors can help a business optimize for top rankings in the search results? There are a couple different ways.
We can:
Here’s a talk I recently gave at PechaKucha Madison on this subject. It’s a neat format, 20 slides in 20 seconds apiece, that forces you to be concise.
Huge thanks to Wegner CPAs for hosting us at their Wake Up With Wegner event at the Sheraton on John Nolan Drive. We spoke on “How to Measurably Grow Your Business Through Online Search,” touching on pro tips, strategy and tactics for SEO, Google AdWords campaigns and Google Analytics set up and tracking.
Here’s a video re-recording in case you missed or would like to brush up.
What does it take for a hair salon in Madison, WI to appear on the first page of Google?
We analyzed the top known local search engine optimization (SEO) factors to let the businesses currently ranking lower what it would take to earn a spot higher up on the first page.
Here’s an indication of the kind of monthly search volume a phrase like this gets according to Google’s keyword planner: 1300 per month! That’s real money every single month of the year for those who go after it.
Here’s an overview video in which we discuss how ranking higher for popular search engine queries can grow your business. We also describe the top ranking factors SEO companies target to make gains.
Here’s the SlideShare presentation about local SEO we gave on Dec. 14 to SCORE in Madison.
It’s worth questioning whether manual search engine submission is still worth doing. Here’s some information that calls into question the need to manually submit your site to Google and Bing:
“You don’t need to submit your website to search engines because search engines have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.”Source: http://www.seomark.co.
uk/submit-website-to-search- engines/#ixzz4T0imBPfD “Since 2001, not only has search engine submission not been required, but has become virtually useless.”
Onsite optimization makes a big difference to your SEO because search engines crawl your site and glean keyword information directly from it. Keyword research is step 1 in a local SEO campaign, and onsite optimization is step 2.
Once you know what keywords to target, you can evaluate your website to see if they are included in strategic places in your website’s HTML. Sometimes this means re-vamping your existing web pages and sometimes this means changing your website structure by creating new pages on your site to target specific keywords.
Your website is one of the few places on the web where you have absolute control over your content online, so we want to take advantage on your home turf!