We’ve all been getting inundated with spam calls and texts lately, so the major phone service carriers are taking a major step to make it harder to send unwanted messages to our cell phones. The official change is called A2P 10DLC, App-to-Person and 10 Digit Long Code.

This will hopefully be an improvement for consumers.

At the same time, if you send marketing text messages or want to, there will be additional steps. 

Starting July 5, businesses that send text messages using tools like Twilio must now register with The ​Campaign Registry​ or face higher fees and lower deliverability. 

On August 31, messages from unregistered entities will stop being delivered altogether. So this is essentially mandatory if you send texts for your business.  (more…)