Senior Living Marketing

Digital Marketing for Assisted Living & Senior Living Companies

Fill your units & staff openings, be more selective in resident & employee choice, and increase your revenue & profits!

Trusted in the industry:

Logo for CopperStone Assisted Living, designed for assisted living marketing, featuring CopperStone in gold script with Assisted Living in white text inside a blue diamond shape and a stylized bird silhouette at the bottom.
Logo for Oakwood Village featuring a green circular emblem with a stylized oak leaf, next to OAKWOOD VILLAGE in bold, uppercase black letters—ideal for assisted living marketing and community branding.
Logo for Greenway Manor Terrace Spring Green, featuring stylized text and a green leaf graphic in the center—perfect for senior living marketing or an assisted living marketing campaign.

Hey there! Are you the owner, CEO, director of sales, or head of marketing for an assisted living facility?

If so, you’re in the right place. We know how crucial it is for you to increase your resident leads and fill those beds, and we’re here to help you do just that.

What we help you with

Blue icon of a person with a plus sign to the upper left, representing add user or new contact—ideal for assisted living marketing or senior living digital marketing materials.

Finding private pay residents

A simple blue smiley face icon with two dots for eyes and a curved line forming a smile, often used by senior living marketing agencies, set against a transparent background.

Finding quality staff

A blue face with a frown and X-shaped eyes, expressing strong anger or frustration—much like the challenges faced in assisted living marketing.

Helping overworked staff

Blue icon of a laptop computer, displaying a simple outline with a rectangular screen and base on a transparent background—ideal for senior living marketing agencies seeking modern, professional visuals.

Understanding digital marketing

Solid blue house icon with a triangular roof, right-side chimney, and rectangular doorway, set against a transparent background—ideal for senior living marketing agency branding and promotions.

Stop overpaying referral agencies

A solid blue dollar sign symbol on a transparent background, ideal for use by senior living marketing agencies or in assisted living marketing materials.

Growing your business

Testimonials from our Assisted Living Clients

assisted living COO testimonial for senior living marketing company

 
 
 
assisted living marketing agency owner LinkedIn recommendation from Julie Heil

Aaron Barrett, Owner of CopperStone Assisted Living

Case Study: Milestone Senior Living

Number of Locations: 9

An older man with short gray hair is shown in profile, standing outdoors in front of blurred green trees. He is wearing a dark shirt and looking thoughtfully into the distance, evoking imagery often used by senior living marketing agencies.
Logo for Milestone Senior Living with the word Milestone in large font, a roof-like design above it with a glowing diamond shape, and Senior Living in smaller gold letters below—ideal for assisted living marketing materials.

Occupancy

They went from 82% to 95.5% occupancy in 9 months!

ROI

They saw a 20x return on their marketing spend!

The Result

With such great results, the owner ended up selling the business!

Case Study: CopperStone Assisted Living

Brand New Business!

A smiling elderly man and a woman with long dark hair stand together indoors; the woman holds a container while showing it to the man. Both appear happy and engaged in conversation, reflecting the warmth key to effective senior living marketing.
Logo for CopperStone Assisted Living, designed for assisted living marketing, featuring CopperStone in gold script with Assisted Living in white text inside a blue diamond shape and a stylized bird silhouette at the bottom.

Occupancy

They went from 40% to 90% occupancy in just 8 months!

Cost Per Resident Lead

$63 per lead. At a modest 10% close rate, that’s $630 per move-in!

The Result

With such great results, the owner ended up selling the business!

Case Study: Sienna Crest Assisted Living

Number of Locations: 10

Three women pose together in a hallway. The woman in the center, an older adult using a walker, smiles warmly. The two women on either side, wearing colorful masks and scrubs, also smile—capturing the spirit of senior living marketing.

Occupancy

They went from 80% to 90% occupancy in 18 months!

Cost Per Resident Lead

They received 157 leads at $17.59 per lead.

The Result

Sue, the owner, was able to bring on new team members quickly and get them trained up to help her get back to working high-level on her business instead of in her business taking care of residents.

Get Found and Grow with Us

Search Engine Optimization (SEO) for Assisted Living

First things first, you need to get found online. When families are searching for a place for their loved ones, they start with Google. That’s where we come in. Our SEO (Search Engine Optimization) services will make sure your facility appears at the top of those search results. This means more visibility, more clicks, and ultimately, more tours and move-ins.


PPC (Pay-Per-Click) Google & Bing Ads for Senior Living Companies

And let’s not forget about PPC (Pay-Per-Click) ads. These are those ads you see at the very top of Google search results. With our PPC services, we target the exact keywords families are searching for, ensuring your facility is front and center.

Social Media Ads for Assisted Living, Senior Living & Memory Care

Social media is a powerful tool for reaching potential residents and their families. We create and manage effective Facebook ads that target your ideal audience. These ads are designed to drive traffic to your website, generate leads, and increase awareness about your facility.

Email Marketing for Assisted Living and Senior Living Companies

Staying in touch with potential residents and their families is crucial. Our email marketing services help you build and maintain relationships by sending out regular updates, news, and promotions. This keeps your facility top of mind when families are ready to make a decision.

More Than Just Residents – Attract Staff Too!

We know it’s not just about filling beds – you also need a great team to provide the best care. Our digital marketing services extend to recruiting as well. We’ll help you attract more applicants and build a strong, dedicated staff through targeted online advertising.

Simple, Effective, and Direct

We understand that not everyone is tech-savvy, and that’s okay. We explain everything in simple terms and focus on what matters most: more leads, more tours, more move-ins, and more qualified staff.

Ready to take your assisted living company to the next level?

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