Digital Marketing for Senior Living

Online Marketing for Assisted Living and Senior Care Companies

Fill your units and staff openings, be more selective in resident and employee choice, and increase your revenue and profits.

Senior Living Marketing is a challenge for many assisted living and senior care companies. With so much changing about the way seniors and their families use the web, it’s nearly impossible to keep up.

But as is so often the case, the harder something is, the better the rewards for doing it. Senior care organizations stand to gain a tremendous amount by applying the latest digital marketing techniques.

Who We’re Perfect For

The assisted living owners and executives we talk to often struggle with the following things:

  • Keeping their units full (over 90%+ often seems challenging) and earning as much profit as possible from each location
  • Attracting employees to care for their seniors
  • Staying up-to-date with the latest web marketing technologies

 

What We Focus On

  • Getting found online with Search Engine Optimization (SEO) and paid search advertising with Google AdWords and Bing Ads
  • Preparing your website to collect leads and your analytics to measure the results
  • Social Media and broader web advertising

What a previous client said

Milestone Senior Living increased their occupancy 11.8% in nine months of working with us. They saw over 20x return on their marketing spend.

Here’s what the COO said in her recommendation on Eagan’s LinkedIn page:

Our Service Packages

We have two service offerings for senior care organizations that are ready to invest in their growth.

Resident Occupancy Leader

Perfect for senior living organizations with fewer than five locations.

Here’s what’s included:

  • Needed website tweaks to increase leads from visits
  • Search Engine Optimization (SEO)
    • 1 blog post per month
    • 5 hours per month earning links from other websites
  • Monthly Analytics to measure the results
  • Google AdWords and Bing Ads
  • Targeted Web Banner Ads
  • Social Media Ads

Most clients cover the cost of these services and the ads after we help them bring in just 1-2 net new residents. That’s pretty easy, so the rest is all new revenue and profit.

Resident Occupancy Maximizer

Perfect for senior living organizations with 5-20+ locations.

Here’s what’s included:

  • A brand new website ready to capture leads for you
  • Search Engine Optimization (SEO)
    • 2 blogs post per month
    • 10 hours per month earning links from other websites
  • Monthly Analytics to measure the results
  • Google AdWords and Bing Ads
  • Targeted Web Banner Ads
  • Social Media Ads
  • YouTube Ads
  • Email Marketing

Most clients cover the cost of these services and the ads after we help them bring in just 2-4 net new residents. That’s not that many, so the rest is all new revenue and profit. Milestone saw over a 20x return on their investment.

Are you ready to fill your units & job openings with the best people?