Even if your customer base is present on social media and your business has a significant following, it’s unlikely that most of those followers will even see your posts. Organic reach has been dropping for a long time, so you can’t count on Facebook’s algorithm to show your content to people for free anymore.
One of the major strengths of Facebook Ads is their ability to target particular demographics. For example, if your business sells high-end luxury Jacuzzis, you can have your ads displayed only to Facebook users who are above a certain income threshold. We’ll help you narrow in on the most promising market for your business.
Facebook ads are also terrific for re-marketing. You can show ads to customers who visited your site in the past or showed interest. A well-crafted ad could bring those people back to your site again, earning you more conversions.
Content marketing also works well on Facebook. By offering free value to your prospective customers, you can gain their interest and trust. Then you have a foothold for re-marketing to those prospects later on.