Guest blogging is a great way to build backlinks to your website, build relationships with people in your industry, grow your referral traffic, and improve your website’s SEO. Check out this guest blog case study about how we successfully landed a guest post for our client Reynolds Transfer & Storage.

Finding the guest blog post opportunity

One of the best tools to find guest blog posting opportunities is free and easy to use – Google! To find blogs and websites that accept guest submissions in our client’s industry, we used Google Search Operators combined with keywords and common phrases related to guest posting.

• Keyword + “guest post”
• Keyword + “guest blog”
• Keyword + “guest post guidelines”
• Keyword + “guest blog guidelines”
• Keyword + “submit a post”
• Keyword + “write for us”
• Keyword + “contribute”

To find guest blog opportunities in the residential moving industry for Reynolds Transfer & Storage, we searched multiple combinations of target keywords and guest post phrases. Through this process, we found a number of relevant blogs that accepted guest post submissions, including Apartminty. Apartminty, an apartment search resource with a blog about apartment living, has a page dedicated to Guest Post Guidelines that appeared in our Google searches. 

Guest Post Outreach

Once we identified Apartminty as a potential guest blogging opportunity, the next step was research and preparation for outreach. The Apartminty Guest Blog Guidelines includes what they’re looking for in a guest post, an application to be considered for a guest blog post, and contact information for the blog. Working with the team at Reynolds Transfer & Storage, we brainstormed potential blog post ideas tailored to Apartminty’s audience and submitted the application to the contact information listed on the page.

Along with the application, we focused on keeping the email containing the attachment short and to the point, with a clear subject line: 

Guest Blogger Inquiry for Apartminty

Hello,

I am reaching out on behalf of Reynolds Transfer & Storage, a Madison, Wisconsin-based moving company specializing in residential moves with a commitment to environmentally sustainable business practices. We are interested in contributing guest blog posts for the Apartminty blog. I have attached the completed questionnaire for your consideration. 

Please let me know if you have any questions.

Sincerely,

Hannah Biggs

The Results

Once we submitted the application, we heard back from the Apartminty team with a preferred topic. We wrote the blog post, submitted it for review, and received a publication date. Finally, our guest blog post for Reynolds Transfer & Storage was live on the Apartminty blog. 

The post includes a bio with a link back to the Reynolds Transfer & Storage website. Below is the estimated domain authority for the backlink from Apartminty. 

For more about improving your website’s SEO through guest blog posts, check out our post How to Write High-Quality Guest Posts.

Your local business should have a blog; it demonstrates expertise, builds trust with potential customers, and helps you rank higher on search engines.

Maybe you added a “Blog” section to your WordPress site, but there’s nothing living there except the default “Hello World” post. Maybe you started out writing a post every week, but it’s fizzled out because you couldn’t maintain that posting schedule. After all, when you’re running a local business, you’ve got much higher priorities than writing articles, right?

Maybe you never even bothered with the whole blog thing, and you haven’t touched your website since your nephew set it up for you last year. Whatever your situation, we want you to understand that blogging is actually crucial for your business.

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