We recently spoke about digital marketing for an Ask the Expert put on the by Middleton Chamber of Commerce, specifically on how to target audiences using Facebook ads and how to measure the results using the Facebook pixel.

Here’s the re-recording we made for YouTube in case you missed it or need a review.

This is the perfect starting point for businesses who are struggling to get traction from their organic and boosted Facebook posts, which either don’t reach people anymore or don’t reach the right people.

Visual content is all the rage, and nailing this aspect of your marketing is sure to give your brand a boost. Yet while a picture speaks a thousand words, sometime you need to add a few of your own in order to engage with your audience, and get them involved with your content.

These captions serve a range of purposes, from explaining the image itself, to offering up an insight or opinion on the image’s content, or giving details of a related product or promotion. They serve as the voice of your brand, speaking directly to your customers as they take an interest in your content.

However, it’s not always easy to stand out from the crowd, so it’s important to ensure your caption game is on point. Here are some tips on creating killer captions for your visual content, and how this can help your business go from strength to strength in 2018.

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One of the great things about the internet is how you learn how to use it better by using the internet.

Yup.

But given how much information there is out there, it can be nice when someone curates it for you and just gives you the best of the best.

Here are the go-to internet marketing resources we’ve used to learn the trade and that we heartily recommend to others. Bookmark this page because we will update it as we find new ones.

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