Posts in Conversion Optimization

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Make your website work harder (so you don’t have to)

April 12th, 2019 Posted by Conversion Optimization 0 comments on “Make your website work harder (so you don’t have to)”

Short story: I’m speaking next Tuesday at Tingalls about how to improve your website and you can sign up here.

Longer story: You’ve likely heard me talk about optimizing your website for search so it shows up in the top spots on page 1 of Google where most people click, but what about optimizing for conversions?

Wait, what’s a conversion again?

That’s the action you want your visitors to take on your web page. 

It could be:

  • Completing a form
  • Purchasing your product
  • Calling you
  • Emailing you
  • Subscribing to your email list

If more of your website visitors took these actions, then you wouldn’t necessarily need to bring a lot more people to your site. You’d be getting more leads and sales with the traffic you already have.

Make sense?

Conversion Optimization, baby!

That improvement process is called Conversion Optimization.

(It’s also sometimes called CRO, as in “Conversion Rate Optimization,” usually when a lot of website traffic is involved.)

The very best and largest companies in the world constantly test tweaks to their web pages to improve their results.

You don’t need to make hourly changes like they might, but you shouldn’t just “set it and forget it” when it comes to your website either. 

If you’d like to learn more about this, I’m speaking next Tuesday during lunch at Tingalls Graphic Design on Fish Hatchery Road in Fitchburg as part of their Munch-n-Learn series.

I’ll be covering how to:

  • identify problem areas of your website using Google Analytics
  • record actual sessions of your website visitors
  • create heatmaps to see where people are clicking
  • use psychology and design to make your website more effective
  • ask for feedback to improve your website

You can sign up by clicking this link. Hope to see you there!