Updated May 2018 to include the most relevant info and provide everything you need for Google reviews outreach.
Reviews on your Google My Business page are a likely ranking factor for Local SEO. And as you may know, once your business gets five reviews (update: nowadays you don’t even need this many), your stars start appearing.
Those stars next to your business name help you stand out and make searchers want to click on your listing. Just look at the example above for “plumber verona.” Which of the three would you click if your shower drain was backed up?