Posts in Google

Use this email template to ask for Google Reviews

May 30th, 2018 Posted by Google, Local SEO, Reviews, SEO 2 comments on “Use this email template to ask for Google Reviews”
Updated May 2018 to include the most relevant info and provide everything you need for Google reviews outreach.

 

Reviews on your Google My Business page are a likely ranking factor for Local SEO. And as you may know, once your business gets five reviews (update: nowadays you don’t even need this many), your stars start appearing.
Wisconsin SEO map pack results plumber
Those stars next to your business name help you stand out and make searchers want to click on your listing. Just look at the example above for “plumber verona.” Which of the three would you click if your shower drain was backed up?

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Charlton Heston - The Ten Commandments

The 10 Commandments of AdWords

July 18th, 2017 Posted by AdWords, Google, Google AdWords 0 comments on “The 10 Commandments of AdWords”

Ask many small business owners about online ads, and you might hear something like this:

“I tried AdWords, but it just didn’t work for me.”

Or worse still, perhaps they bought ads from Yelp and received little to no return on ad spend (ROAS). Then they threw up their hands despairingly and concluded that Internet ads are no good.

(Protip: Never buy Yelp ads.)

Here’s the thing: most people don’t use AdWords correctly because, admittedly, it’s not 100% intuitive without some understanding of Internet marketing and search engine traffic. Even when you do have a working knowledge of those things, it’s not always simple to maximize AdWords to its full potential.

But on the other hand, if you do use AdWords correctly, it can be a terrific channel. Here’s how to do it right. If Charlton Heston were here today, these are the commandments he would have for you.

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How a local business can track AdWords conversions

April 19th, 2017 Posted by AdWords, Google, Google Analytics, Google Tag Manager 0 comments on “How a local business can track AdWords conversions”

You shouldn’t spend money on digital marketing unless you have the proper analytics set up to measure the results. But what if customers aren’t buying something directly from your website like they would on an e-commerce store?

For local businesses, a conversion is usually when a lead contacts them. This can be through:

  • a contact form
  • a phone call
  • an email
  • a scheduled appointment

Luckily, it’s possible to track these website actions. Yes! It can be done with the power of an amazing free tool called Google Tag Manager (GTM).

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What Do We Actually Know About Google’s Algorithm?

February 18th, 2017 Posted by Google, SEO, SEO Ranking Factors 0 comments on “What Do We Actually Know About Google’s Algorithm?”

How Google Works

If Google’s algorithm is proprietary, how do SEO professionals know what factors can help a business optimize for top rankings in the search results? There are a couple different ways.

We can:

Here’s a talk I recently gave at PechaKucha Madison on this subject. It’s a neat format, 20 slides in 20 seconds apiece, that forces you to be concise.

 

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Is it still necessary to submit your website to search engines?

December 16th, 2016 Posted by Bing, Google, Local SEO, Search Engine Submission 0 comments on “Is it still necessary to submit your website to search engines?”

It’s worth questioning whether manual search engine submission is still worth doing. Here’s some information that calls into question the need to manually submit your site to Google and Bing:

“You don’t need to submit your website to search engines because search engines have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.”

Source: http://www.seomark.co.uk/submit-website-to-search-engines/#ixzz4T0imBPfD

“Since 2001, not only has search engine submission not been required, but has become virtually useless.”

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SEO Analytics overview

Google Analytics: What to look for in your website reports

November 22nd, 2016 Posted by Google, Google Analytics 0 comments on “Google Analytics: What to look for in your website reports”

From the business owner’s perspective, Google Analytics is in the category of incredible stuff that’s free. By placing a short snippet of code on your site, you are able to see how many people come to your website, how they found you (like from SEO or SEM), and what they did once they arrived. Speaking in pre-Google terms, this would be a costly enterprise software suite, not a free service, which it now is.

Now that we have the proper gratefulness for “GA,” let’s talk about what metrics a business owner should focus on in the busy and complicated-looking interface.

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Link to your Google Local page for reviews

September 18th, 2016 Posted by Google, Local SEO, SEO 0 comments on “Link to your Google Local page for reviews”

Why ask for Google reviews and how many should I have?

Five (UPDATE: Three) is the magic number when it comes to reviews on your Google Local or Google My Business (GMB) page. That’s because once you have 5 reviews, Google shows your star rating visually to potential customers on Google Maps and in the result page 3-pack. Something about seeing stars just makes a person want to click and check out that business.

SEO business ranking in Google

Not having those stars when other businesses do just makes it look like you’re lacking somehow. And you are, really, because you should regularly be using social proof (like testimonials and reviews) to sell to your future customers. Anybody can say their own company is great, but new customers are more likely to believe your past customers.

How do I get more reviews on Google?

So how do you encourage your customers to leave you reviews on Google? There’s no obvious link URL like there is for your main website.

Fortunately, someone has made it easy by creating a tool. Check out how it works in our YouTube video here.

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