Posts tagged "Google AdWords"

Madison WI SEO Keyword Research Plumber

Keyword Research: The first step for every page on your website

February 26th, 2018 Posted by Local SEO, SEO 4 comments on “Keyword Research: The first step for every page on your website”

Most business owners would avoid setting up shop to sell things people don’t want, yet they regularly plop content and pages on their website with hardly a thought for what their customers want. Keyword research should be your roadmap; let the search data guide how you create your website, from your regular pages to your blog posts. It’s now possible to know the demand for what you offer before you even create it!
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Charlton Heston - The Ten Commandments

The 10 Commandments of AdWords

July 18th, 2017 Posted by AdWords, Google, Google AdWords 0 comments on “The 10 Commandments of AdWords”

Ask many small business owners about online ads, and you might hear something like this:

“I tried AdWords, but it just didn’t work for me.”

Or worse still, perhaps they bought ads from Yelp and received little to no return on ad spend (ROAS). Then they threw up their hands despairingly and concluded that Internet ads are no good.

(Protip: Never buy Yelp ads.)

Here’s the thing: most people don’t use AdWords correctly because, admittedly, it’s not 100% intuitive without some understanding of Internet marketing and search engine traffic. Even when you do have a working knowledge of those things, it’s not always simple to maximize AdWords to its full potential.

But on the other hand, if you do use AdWords correctly, it can be a terrific channel. Here’s how to do it right. If Charlton Heston were here today, these are the commandments he would have for you.

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How a local business can track AdWords conversions

April 19th, 2017 Posted by AdWords, Google, Google Analytics, Google Tag Manager 0 comments on “How a local business can track AdWords conversions”

You shouldn’t spend money on digital marketing unless you have the proper analytics set up to measure the results. But what if customers aren’t buying something directly from your website like they would on an e-commerce store?

For local businesses, a conversion is usually when a lead contacts them. This can be through:

  • a contact form
  • a phone call
  • an email
  • a scheduled appointment

Luckily, it’s possible to track these website actions. Yes! It can be done with the power of an amazing free tool called Google Tag Manager (GTM).

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