In this Zoom interview, Jared Markiewicz from Functional Integrated Training discussed how he and his team pivoted their brick and mortar gym to online offerings and retained an incredible 85% of their clients.
Your local business should have a blog; it demonstrates expertise, builds trust with potential customers, and helps you rank higher on search engines.
Maybe you added a “Blog” section to your WordPress site, but there’s nothing living there except the default “Hello World” post. Maybe you started out writing a post every week, but it’s fizzled out because you couldn’t maintain that posting schedule. After all, when you’re running a local business, you’ve got much higher priorities than writing articles, right?
Maybe you never even bothered with the whole blog thing, and you haven’t touched your website since your nephew set it up for you last year. Whatever your situation, we want you to understand that blogging is actually crucial for your business.