If Google’s algorithm is proprietary, how do SEO professionals know what factors can help a business optimize for top rankings in the search results? There are a couple different ways.
Here’s a talk I recently gave at PechaKucha Madison on this subject. It’s a neat format, 20 slides in 20 seconds apiece, that forces you to be concise.
Business owners often ask us what SEO entails. Despite the still-common belief, good SEO doesn’t consist of “manipulating” Google’s algorithm. To the contrary, ranking on the first page for your services is more a matter of following online marketing best practices and adhering to search engine guidelines and capitalizing on what we actually know about how Google works.
To rank well, you need:
Easy, right? Well, not exactly, but it at least helps to know what we’re up against when we want to be in the “modern phonebook” on page 1 of Google and Bing. The following describes how we break this all down in our recommended 6-month SEO projects.