Posts in SEO Ranking Factors

Link building lego man

Link Building: The Most Important Part of SEO

March 5th, 2017 Posted by SEO, SEO Link Building, SEO Ranking Factors 0 comments on “Link Building: The Most Important Part of SEO”
We started ranking in the top 3 organic results on Google for “seo madison” after launching our website last July, and we believe links played a deciding role in this ranking.
Google Result page for "SEO Madison"

 

The paid SEO tool Ahrefs shows we’ve earned at least 184 backlinks.

SEO backlinks for Get Found Madison SEO agency

That number of links would probably be overkill for most local businesses, but we needed to be aggressive in our link building to compete with six pages of competitors who also do this professionally. We knew links would be important, so we took earning them seriously. If you want lots more visitors to your website, you should take links seriously, too.

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What Do We Actually Know About Google’s Algorithm?

February 18th, 2017 Posted by Google, SEO, SEO Ranking Factors 0 comments on “What Do We Actually Know About Google’s Algorithm?”

How Google Works

If Google’s algorithm is proprietary, how do SEO professionals know what factors can help a business optimize for top rankings in the search results? There are a couple different ways.

We can:

Here’s a talk I recently gave at PechaKucha Madison on this subject. It’s a neat format, 20 slides in 20 seconds apiece, that forces you to be concise.

 

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Search Engine Optimization (SEO) for Local Businesses – Slideshare

December 16th, 2016 Posted by Local SEO, SEO, SEO Ranking Factors 0 comments on “Search Engine Optimization (SEO) for Local Businesses – Slideshare”

Here’s the SlideShare presentation about local SEO we gave on Dec. 14 to SCORE in Madison.

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Downtown Madison, Wisconsin Metro stop sign

The Phases of Search Engine Optimization for a Local Business

September 26th, 2016 Posted by Local SEO, SEO, SEO Ranking Factors 0 comments on “The Phases of Search Engine Optimization for a Local Business”

Business owners often ask us what SEO entails. Despite the still-common belief, good SEO doesn’t consist of “manipulating” Google’s algorithm. To the contrary, ranking on the first page for your services is more a matter of following online marketing best practices and adhering to search engine guidelines and capitalizing on what we actually know about how Google works.

To rank well, you need:

  1. Keyword Research to anticipate how people search for your services
  2. Onsite Optimization built onto your website so Google and Bing start to associate those keywords with you
  3. Speed and Mobility so your website loads fast and works well on mobile devices
  4. Accurate business listing citations on the web’s top directories and data aggregators
  5. Lots of great reviews on your Google My Business listing
  6. Great, keyword-rich content posted regularly on your site
  7. Links from other sites showing you are trusted, authoritative, and valuable

Easy, right? Well, not exactly, but it at least helps to know what we’re up against when we want to be in the “modern phonebook” on page 1 of Google and Bing. The following describes how we break this all down in our recommended 6-month SEO projects.

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