Posts in Guest Blog

5 Ways to Protect Your Websites from Google Algorithm Updates

January 4th, 2021 Posted by Google, Guest Blog, SEO 0 comments on “5 Ways to Protect Your Websites from Google Algorithm Updates”

Google is the “Gatekeeper to the Internet” and the one in charge of making sure that search results match the user’s query. It has developed several algorithm updates to ensure the quality of content that appears in search result pages.

The two algorithm updates that most people are familiar with are Panda and Penguin. These updates are designed to keep some of the lower quality websites from appearing in search results. If a website was previously penalized by a Google update, it could redeem itself if it had improved the quality of information being presented on the site.

Why Is There a Need to Monitor Sites for Quality?

There are a few people who have figured out ways to fool Google into ranking their websites higher and bringing them more traffic in the past. The problem is that the sites getting all this traffic were low-quality sites with thin content which is very frustrating and disappointing to the user.

For the past few years, Google has been working to improve the search engine and the quality of information it collects and presents to the searcher. User experience is very important and something that weighs heavily into customer satisfaction.

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brands logos

Branding Strategies: How to Make Your Brand Unique

August 24th, 2020 Posted by Digital Marketing, Guest Blog 0 comments on “Branding Strategies: How to Make Your Brand Unique”

In a world saturated with brands competing for your target market’s attention, you need solid branding strategies to stand out from the crowd.

By making your brand more unique, you can attract new customers into your online sales funnel and stay top of mind when they’re ready to purchase.

In this article, we’ll discuss several ways you can create a unique place in the mind of your prospects. That way, your company can beat the competition with superior marketing campaigns. Let’s get started:

Stand for A Cause

People will go to greater lengths to support a bigger cause than a purely profit-driven business. Consider the bigger picture of your brand. Ask yourself if there is a correlated cause or mission that you can actively support through the business.

For instance, a shoe company can offer to give a pair of shoes to those in need for each pair purchased by customers. Professional service providers can offer pro bono work to the same effect.

And there is always the option of donating a certain amount of revenue each year to a chosen charity.

But supporting a cause doesn’t even need to incur such financial costs. You can bring awareness to an important issue to magnify it using your existing platform. Think creatively about how your business can make the world a better place.

Connecting your brand with a higher purpose doesn’t just make the world a better place — it also increases profits.

Provide More Value with Webinars

Webinars are an underutilized tool for growing your brand. Live video interaction is the next best thing to being in the same room with your customers.

When you provide value in an in-depth webinar, you build brand loyalty and stand out from the companies who simply put the bare minimum effort into their sales process.

You can use webinars in your branding strategy in various ways, for example:

Dramatize Your Product

Some products are difficult to understand without seeing it demonstrated. Show your product in action. Demonstrate live how it solves your customers’ most pressing pain points.

Through a long-form video presentation, you have much more time and interactivity than a mere landing page.

Answer Questions Live

Webinars provide an excellent opportunity to be different from the competition. Instead of merely providing a help section, you can answer questions in real time.

Your answers to these questions can be revised and incorporated into your sales process. That way, you are getting twice the value from the same time investment.

Direct Participants to Dedicated Sales Representatives

People are more impatient than ever before. While they may feel like buying your product during the webinar, they might lose interest over time.

Strike while the iron is hot by offering live calls with sales representatives. Even if they don’t make the sale, they can glean vital information for future sales calls.

Make Unique Social Media Content

If you aren’t using social media effectively, you’re missing out on the opportunity it provides to make your brand more unique. Social media is your microphone to the world. Broadcast what your brand is all about, using your unique brand voice.

Keep in mind that you don’t just need to communicate within your brand guidelines. Different social media platforms have certain unwritten ‘rules’ determined by how people prefer to communicate on that platform.

The campaign you create for LinkedIn may differ from that of Facebook, Google, or Instagram. Consider what you are selling. If you have a visual product such as a luxury watch, then excellent photography and videos can differentiate you from the crowd.

On the other hand, a home repair company might find that paid ads with high buying intent such as those on Google Ads are a better strategy, wherein your ad copy and landing page do more of the work.

Add a Personal Touch

In the digital world, the art of the personal touch seems to have been lost. But companies who make the extra effort are noticed and remembered. One example of this is the handwritten note.

However, there is something much more powerful you can use nowadays: a customized app.

Mobile app development is easier than ever before. It allows you to personalize your customer experience. You can reach customers instantly right through the app and recommend products to them based on their buying habits. You also avoid gatekeepers, such as social media platforms.

Through your app, your brand lives in your customer’s pocket. By implementing push notifications, personalized content, and useful features that simplify communication and purchasing, your brand will always be at the forefront of your customer’s mind.

This means you have unlimited access directly to your market. And once you have the app developed, there are no costs to communicate your brand messaging again and again.

Be Consistent

Billion-dollar brands have been built on the concept of being consistent. When you provide a consistent experience, you make your customers’ lives easier. They know exactly what to expect so they can make a mental shortcut by repeatedly buying from you.

For more commoditized products, this comes in the form of quality control. For entertainment companies, it means communicating with a consistent brand voice.

Review the implicit and explicit promises that you make to your market through your advertising and ensure that you are delivering on them.

Many companies take this for granted. They assume that their customers know what they know. But you need to constantly remind your target audience exactly what you stand for and what value you can provide for them.

If you pair a solid branding strategy with an excellent product or service, you will face less competition from those who are simply following the crowd.

Wrapping Up

Your brand has the opportunity to reach an unprecedented number of people today. However, so do others around the globe. Even if your business provides a unique solution, you are competing with others who are solving the same customer problems.

The art of communicating your brand’s unique qualities can be a challenge without the right tools. But if you implement the branding strategies above, you can position your brand as a one-of-a-kind solution. As a result, you can enjoy more growth and profit going forward.

How to Write Guest Posts

How to Write High-Quality Guest Posts

July 17th, 2018 Posted by Blogging, Guest Blog 0 comments on “How to Write High-Quality Guest Posts”

We get pitched on guest posts all the time on our site. The pitches are often terrible and so are the submissions. As a result, we’ve drastically reduced the number of guest posts we accept. They often create extra work for us, instead of providing us free value in exchange for great SEO links.

But that’s not how guest posts have to be. They can be a great opportunity that’s mutually beneficial to both the writer and the site owner. If you’re interested in writing a guest post for someone and you want it be awesome, here’s how to do it.

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How To Dramatically Improve Your Store’s Conversion Rates – Fast!

September 27th, 2017 Posted by Ecommerce marketing, Guest Blog 0 comments on “How To Dramatically Improve Your Store’s Conversion Rates – Fast!”

Your online store needs to work hard for you. You want every potential customer coming through those doors to leave with something. And if they don’t make a purchase — you’ll want to retarget them with relevant content and products. But how can you improve your in-store experience? How can you increase your conversion rates fast — when you’ve only get a few hours, days, or weeks to play with? Here are some quick and effective ways to improve your conversion rates STAT.

Love data

Seriously — data is at the heart of every good CRO (conversion rate optimization) strategy, especially in ecommerce. Get to grips with your web analytics and keep pushing for deeper insights. The best way to spend time with your data? Open your data dashboard and investigate the following:

  1. Where do customers usually drop off?
  2. How many failed product searches is your search bar returning?
  3. What are your highest (and lowest) converting pages and products?
  4. Does seasonality affect your web traffic and conversions, and how?
  5. What’s your overall & page-level bounce rate like?

Armed with data that answers these five questions, you should have a pretty good idea of things that you need to focus on. Start by addressing ‘problem pages’, and then replicate strategies that worked on highly converting pages.

You need this same data-driven attitude when it comes to evaluating your marketing campaigns, especially paid ones. Don’t forget to put your in-store conversion rates in context with where your traffic is actually coming from. A store reliant on organic search vs. a store mainly getting traffic through Facebook or Instagram ads will look very different from a data perspective.

Don’t go for scrolling carousels

Kill the carousel.

The ruling from Peep Laja’s CXL blog is pretty damning: “conversion killers”. It’s been consistently found that scrolling carousels and image sliders are bad for conversions. They confuse users, dilute the brand voice, and create a user-experience nightmare.

A static hero image is a much better way to tell your brand story in an engaging visual way. If, like most people, you struggle to come to a decision on things like this: change your hero image every now and then to spice things up. A seasonal banner or a refresh of your visual identity is always a good idea, as long as you keep your branding consistent.

Confusingly, an image gallery on a product page is actually a good idea — so keep slideshow content to product pages only.

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Tingalls Graphic Design Madison WI

Web Design Trends 2017

August 11th, 2017 Posted by Guest Blog, Web Design 0 comments on “Web Design Trends 2017”

This is a guest blog post from our partner Tingalls Graphic Design in Fitchburg, WI. Check them out for inexpensive, great-looking websites!

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