An FAQ page isn’t always the first thing you think about when building an effective content marketing plan for your website.
However, just like your blog posts, social media content, and how-to guides, your FAQ page can demonstrate incredible business value.
Frequently Asked Questions are where you address the various queries and concerns your customers might have when interacting with your business.
You can deal with concerns about shipping and returns or just let your customers know where your supplies come from.
FAQ pages are excellent for informing and educating your customers, meaning they’ll usually feel more confident about buying from you.
At the same time, that’s where you can build your digital presence and even boost business credibility.
Let’s see what makes FAQ pages so effective.
FAQ Page Can Improve Your SEO
SEO is an essential part of building an effective business and making sure customers can find you online.
The majority of your customers will start their purchasing journeys by looking up information on Google, or similar search engines.
They also might ask questions of their smart assistants and speakers.
With an FAQ, you can respond directly to the questions that your clients are asking—and you can incorporate carefully chosen long-tail keywords into your answers to do so.
Play it right, and there’s even a chance that your FAQ answers will end up in the featured snippets section at the top of the search results.
Like any content marketing strategy with a focus on SEO, FAQ solutions will work best if you take the time to do some research first.
Find out what customers are actually looking for online before you start filling out this page.
Do some competitor research to find out what kind of questions your competition is answering on their websites.
You could even speak to your sales and marketing team to get an insight into the language your customers use when asking questions.
You Can Use FAQ for Social and Email Marketing
One of the things that make FAQ content so effective for your website is its versatility.
More than just a page jam-packed with valuable information, your FAQs can also supplement your other marketing strategies.
For instance, if you’re struggling to find something to post about on social media one day, you could transform a question and answer from your FAQ into a stylistic social post.
Creating a series of posts in a “Did You Know?” style for your social media pages is a great way to engage your audience.
You might also find that customers respond to these posts with more questions for you to add to your FAQ.
You can even link back from social media to your FAQ pages, improving your chances of customers visiting your site to convert.
FAQs are great additions to email marketing too.
You could add a “question of the week” to the bottom of each newsletter and ask your customers to get in touch if they have any other queries you haven’t addressed on the FAQ.
An FAQ page is an excellent way to supplement your existing campaigns with content that demonstrates your knowledge and expertise.
FAQ Pages Inspire Blog Posts and Guides
Content marketing is a must-have for brand reach and recognition in the digital world.
Unfortunately, business owners often have a hard time coming up with new content ideas to publish every week.
Your FAQ page could be just the inspiration you need.
Many of the questions your customers have about your business can also be the topic of conversation for a larger blog post, article, or how-to guide.
For instance, if a common question among your audience members is “which pricing packages can I choose?” you could create an entire series of blogs about what customers get for each price option.
Make sure that any FAQ question you convert into a blog has plenty of depth, however.
Customers won’t appreciate seeing obviously dragged-out or waffling content.
The great thing about using your FAQs to inspire blogs is that they also give you a way to improve the internal linking within your website.
Your FAQ pages can link to your blogs and vice versa, making it easier for the search engines to navigate your website.
Such Pages Solve Customer Problems
When customers are looking online for content from your business, they’re often searching for some specific things.
For instance, your customers might read a blog because they want to know more about your industry, or how a certain product works.
They’ll also be looking for insights into how trustworthy your company is.
An FAQ is an excellent way to develop trust with your target audience by answering their questions before they have to reach out to a service representative.
That way, customers can quickly and easily solve their own problems.
Empowering them in this way saves your company time, but it also means that you’re less likely to lose customers due to potential concerns they may have regarding the inner workings of your company.
Address the needs of your customers in a simple, straightforward way and they’ll reward you with faster purchases and more ongoing loyalty.
You could even use your FAQ to link to courses, ebooks, guides, and other pieces of content around your website where they can get additional support if they need it.
If you’re a company with your own contact center or customer service strategy, providing such content also reduces the amount of pressure on your employees.
FAQ Pages Empower Course Creation
We already mentioned above how fantastic an FAQ page is for inspiring blog posts. However, this content is also wonderful when you need to pave the way for other kinds of content.
For instance, online courses are a fantastic way to engage your audience and show customers how knowledgeable your company really is.
Although creating an entire course from scratch can be complicated, you can save yourself a lot of time and effort by using FAQ posts as a launching point.
Gather a series of questions and answers about the same topic and convert it into an e-course that addresses some of your customers’ most common needs. Set a reference type of online course that your customers can refer to whenever they want.
For instance, if your business sells email automation software and potential customers are constantly asking for advice on how to segment their audience, try creating an entire course about splitting customers into different segments.
The course could also cover personalizing your content to suit different customers or adding dynamic content to emails.
With a course created from FAQ content, you know you’re designing something that will genuinely help your target audience.
At the same time, you establish yourself as a knowledgeable thought leader.
Make the Most Of Your FAQ
The FAQ page is an easy enough asset to overlook for many companies trying to build a reputation online.
Often, this page is either forgotten about in a rush to create other kinds of marketing content or added to a website as a kind of an afterthought.
However, if you’re willing to take the time to leverage your FAQ page correctly, you can transform it into a tool for earning conversions and building brand reputation.
It might even help you to rank higher on the search engine result pages.
Don’t take this asset for granted.