Google is the “Gatekeeper to the Internet” and the one in charge of making sure that search results match the user’s query. It has developed several algorithm updates to ensure the quality of content that appears in search result pages.
The two algorithm updates that most people are familiar with are Panda and Penguin. These updates are designed to keep some of the lower quality websites from appearing in search results. If a website was previously penalized by a Google update, it could redeem itself if it had improved the quality of information being presented on the site.
Why Is There a Need to Monitor Sites for Quality?
There are a few people who have figured out ways to fool Google into ranking their websites higher and bringing them more traffic in the past. The problem is that the sites getting all this traffic were low-quality sites with thin content which is very frustrating and disappointing to the user.
For the past few years, Google has been working to improve the search engine and the quality of information it collects and presents to the searcher. User experience is very important and something that weighs heavily into customer satisfaction.