Category: SEO

GA4

The Role of Google Analytics 4 in SEO Strategy and Measurement

Imagine navigating the high seas of digital marketing without a compass. That’s where Google Analytics 4 (GA4) steps in, acting as your guiding star in ...
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Google

5 Ways to Protect Your Websites from Google Algorithm Updates

Google is the “Gatekeeper to the Internet” and the one in charge of making sure that search results match the user’s query. It has developed ...
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Google

Use this email template to ask for Google Reviews

How can you get more Google reviews? It’s simple. You need to make asking for them a consistent part of your business processes.    Customer ...
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Local SEO

How to do SEO for your local business: The Local SEO Checklist

Note: Looking for an actionable Local SEO Checklist? Check out this video and blog post and our Google Sheet template linked at the bottom.  “I ...
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ecommerce SEO

Free SEO Tools: How to Rank Higher Without Paying a Dime

There are now some truly amazing free SEO tools that can get you very close to all the way toward ranking higher for targeted online ...
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Local SEO

Website Migration SEO: How To Redesign Your Website Without Losing SEO Traffic

Don’t neglect search engine optimization in the flurry of excitement around the launch of a redesigned website. Everything on the new site is fresh and ...
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Google AdWords

Keyword Research: The first step for every page on your website

Most business owners would avoid setting up shop to sell things people don’t want, yet they regularly plop content and pages on their website with hardly a ...
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Backlinks

Link Building: The Most Important Part of SEO

We started ranking in the top 3 organic results on Google for “seo madison” after launching our website last July, and we believe links played ...
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Google

What Do We Actually Know About Google’s Algorithm?

How Google Works If Google’s algorithm is proprietary, how do SEO professionals know what factors can help a business optimize for top rankings in the ...
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AdWords

How to Grow Your Business Through Online Search

Huge thanks to Wegner CPAs for hosting us at their Wake Up With Wegner event at the Sheraton on John Nolan Drive. We spoke on ...
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