Many businesses we talk to shun Google AdWords because they don’t want to pay for traffic. We generally find that’s because they tried AdWords halfheartedly in the past without following The 10 Commandments of Google AdWords. Oddly enough, though, they’re often willing to pay an SEO agency like us to help them earn organic traffic.
But guess what? Earning clicks from SEO and paying for clicks using Google AdWords are not opposite approaches. The best approach is to use the two, organic and paid traffic, to inform and improve each other. AdWords lets you gain clicks to your website fast, while SEO takes longer and can benefit from the lessons you learn in your AdWords campaigns first.
In this video, we discuss how to use SEO data from Google Search Console to create more strategic Google Ads.
How to Use SEO Data to Improve Your Google AdWords Campaign
How should SEO and paid search relate? In this video, I show an example of how I use Google Search Console data to plan my Google Ads to close the gap in lost traffic from sub-optimal organic rankings.
