Sometimes in our periodic frustration with Google (over say, how needlessly difficult it is to properly link Google My Business to Google+ to our YouTube channel), we forget what incredible services they actually provide to users free of charge. Those of us old enough to remember know that it didn’t used to be possible to just search for answers to basic questions and immediately receive accurate and helpful answers. Now, for virtually any informational question you have, the answer is there at your fingertips or even voice search.
From the business owner’s perspective, I would put Google Analytics in this category of incredible stuff that’s now just free. By placing a short snippet of code on your site, you are able to see how many people come to your website, how they found you (from SEO or SEM), and what they did once they arrived. Speaking again in pre-Google terms, this would be a costly enterprise software suite, not a free service, which it now is.
Now that we have the proper gratefulness for “GA” just in time for Thanksgiving, let’s talk about what metrics a business owner should focus on in the busy and complicated-looking interface.